Em­brac­ing so­cial re­spon­si­bil­ity

ChinAfrica - - Business -

In their ef­forts to re­al­ize long-term sus­tain­able de­vel­op­ment in Kenya, Chi­nese en­ter­prises also take their cor­po­rate so­cial re­spon­si­bil­ity ac­tiv­i­ties se­ri­ously, ac­cord­ing to ob­servers. China Wu Yi is no ex­cep­tion.

At the be­gin­ning of 2017, lo­cal el­e­men­tary school prin­ci­pal John K. Rotich asked the con­struc­tion com­pany for help to im­prove the school’s road con­di­tions. The school is nearby China Wu Yi’s con­struc­tion project on D319 high­way in Kenya’s Nakuru County. Within one month, the com­pany ren­o­vated the play­ground and paved roads, mak­ing life eas­ier for the stu­dents.

“I was so ex­cited and happy. For the past 50 years, we did not even have a play­ground; but now kids fi­nally have a place to play,” wrote the prin­ci­pal in a let­ter of thanks. China Wu Yi is but one ex­am­ple of many Chi­nese en­ter­prises that have made ef­forts not only to ex­pand their busi­ness abroad but also to win the hearts and minds of lo­cal res­i­dents.

The 2017 Chi­nese En­ter­prises in the Kenya So­cial Re­spon­si­bil­ity Re­port, re­leased by the Kenya-china Eco­nomic and Trade As­so­ci­a­tion in Nairobi this June, pointed to China Wu Yi as an ex­am­ple of a com­pany that left its mark on the lives of lo­cal com­mu­ni­ties through job cre­ation, skill trans­fer and eco­log­i­cal pro­tec­tion.

“We hope that ev­ery project we im­ple­ment will ad­vance lo­cal eco­nomic de­vel­op­ment and ben­e­fit lo­cal peo­ple,” said Qiu. “We will con­tinue to proac­tively carry out so­cial re­spon­si­bil­ity by ac­tively en­gag­ing in ac­tiv­i­ties and pub­lic wel­fare projects that boost liv­ing stan­dards of lo­cal peo­ple.”

Com­ments to yu­nan@chi­nafrica.cn

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