China-made movies face challenges in the international market
ZHU Yuqing, a veteran movie critic in Beijing, was pleasantly surprised by China’s 2017 box office success. On September 4, the revenue hit 40 billion yuan ($6.11 billion), 69 days earlier than it took to reach the same figure last year.
“It’s really heartening news after 2016 witnessed the biggest slowdown in China’s movie market over the past five years,” Zhu, founder of Beijing Juyinghui Movie Culture Co. Ltd., China’s first movie evaluation and target audience investigation service provider, told Chinafrica.
As the first Chinese hit listed in the world’s Top 55 grossing movies, will Wolf Warrior II be a turning point for China’s movies to go global? In fact, different from other hits in the Top 55 list whose box office revenue came from diverse regions, 99 percent of Wolf Warrior II’S ticket sales come from the Chinese mainland and the rest mainly came from overseas Chinese communities.
China-made movies have been lacking in the international market more than imported ones in the Chinese market. During 2012-16, Chinese movies earned just 10.94 billion yuan ($1.67 billion) overseas, less than one sixth of the revenue generated by imported blockbusters in China.
“Chinese movies still have a long way to go to win international audiences,” said Jiang Wusheng, General Manager of the United Entertainment Partners, one of the distributors of Wolf Warrior II, adding that foreigners show little interest in and haven’t gotten used to the works of Chinese moviemakers.