Internet development benefits charity go viral online and offline
AFTER his son was diagnosed with acute leukemia in 2013, a man known by the pseudonym Liu Hai sold all of his property to pay for his treatments. But, after two bone marrow transplants in the ensuing three years, part of which were funded by donations via an online charity platform established by Tencent Holdings Ltd., Liu’s son lost his fight for life in August.
Despite his grief, Liu wanted to do something positive. “My child is gone, but I can help others,” he said.
Liu then volunteered in hospitals, advising parents of ailing children on how to get help with social aid as the yearly charity campaign initiated by Tencent Foundation drew near on September 7. Knowing that other families were experiencing the same ordeal, he wanted to do as much as he could to help. “Many children with illnesses can be cured if they receive financial aid in time,” Liu said.
As one of China’s IT giants, Tencent strongly cooperates with public charity foundations which seek to raise money for specific projects by publicizing them on the company’s charity website Gongyi.qq.com.
This year, more than 6,500 public welfare projects participated in Tencent Foundation’s three-day campaign, attracting 12.68 million individual donations totaling 829.9 million yuan ($126.8 million).
Besides public donations, Tencent Foundation and 300 partner enterprises - including the Industrial and Commercial Bank of China, China Post and Amazon China - donated a further 476.99 million yuan ($72.9 million).