In­ter­net de­vel­op­ment ben­e­fits char­ity go vi­ral on­line and off­line

ChinAfrica - - Lifestyle -

AF­TER his son was di­ag­nosed with acute leukemia in 2013, a man known by the pseu­do­nym Liu Hai sold all of his prop­erty to pay for his treat­ments. But, af­ter two bone mar­row trans­plants in the en­su­ing three years, part of which were funded by do­na­tions via an on­line char­ity plat­form es­tab­lished by Ten­cent Hold­ings Ltd., Liu’s son lost his fight for life in Au­gust.

De­spite his grief, Liu wanted to do some­thing pos­i­tive. “My child is gone, but I can help oth­ers,” he said.

Liu then vol­un­teered in hos­pi­tals, ad­vis­ing par­ents of ail­ing chil­dren on how to get help with so­cial aid as the yearly char­ity cam­paign ini­ti­ated by Ten­cent Foun­da­tion drew near on Septem­ber 7. Know­ing that other fam­i­lies were ex­pe­ri­enc­ing the same or­deal, he wanted to do as much as he could to help. “Many chil­dren with ill­nesses can be cured if they re­ceive fi­nan­cial aid in time,” Liu said.

As one of China’s IT giants, Ten­cent strongly co­op­er­ates with pub­lic char­ity foun­da­tions which seek to raise money for spe­cific projects by pub­li­ciz­ing them on the com­pany’s char­ity web­site

This year, more than 6,500 pub­lic wel­fare projects par­tic­i­pated in Ten­cent Foun­da­tion’s three-day cam­paign, at­tract­ing 12.68 mil­lion in­di­vid­ual do­na­tions to­tal­ing 829.9 mil­lion yuan ($126.8 mil­lion).

Be­sides pub­lic do­na­tions, Ten­cent Foun­da­tion and 300 part­ner en­ter­prises - in­clud­ing the In­dus­trial and Com­mer­cial Bank of China, China Post and Ama­zon China - do­nated a fur­ther 476.99 mil­lion yuan ($72.9 mil­lion).

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