E-com­merce to ru­ral ar­eas

China's Foreign Trade (English) - - Special report -

【Re­port】We will en­cour­age the in­tro­duc­tion of e-com­merce into ru­ral ar­eas. Fiber-op­tic net­works will be de­vel­oped in 50,000 ad­min­is­tra­tive vil­lages so as to im­prove the lo­gis­tics distri­bu­tion net­work.

In­ter­pre­ta­tion Ac­cord­ing to Mo Daiqing, se­nior【 】an­a­lyst for on­line re­tail of China E-busi­ness Re­search Cen­ter, the ru­ral ar­eas have be­come a new battle filed for the strate­gic de­vel­op­ment of e-com­merce. The key of in­tro­duc­ing e-com­merce to ru­ral ar­eas lies in ac­ti­vat­ing con­sump­tion po­ten­tial of the ru­ral mar­ket. Mak­ing full use of the op­por­tu­ni­ties pro­vided by the In­ter­net Plus pol­icy, on­line and off­line com­bi­na­tion will help to in­te­grate the brand ad­van­tages of the e-com­merce providers with the chan­nel su­pe­ri­or­ity of the lo­cal deal­ers. At the current stage, the fo­cus is to in­tro­duce in­dus­trial prod­ucts to ru­ral ar­eas and the fu­ture di­rec­tion is to in­tro­duce farm prod­ucts to the cities, which will make the in­tro­duc­tion of e-com­merce to ru­ral ar­eas as a sig­nif­i­cant prac­tice for achiev­ing fair con­sump­tion and nar­row­ing ur­ban-ru­ral dis­par­ity.

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