E-commerce to rural areas
【Report】We will encourage the introduction of e-commerce into rural areas. Fiber-optic networks will be developed in 50,000 administrative villages so as to improve the logistics distribution network.
Interpretation According to Mo Daiqing, senior【 】analyst for online retail of China E-business Research Center, the rural areas have become a new battle filed for the strategic development of e-commerce. The key of introducing e-commerce to rural areas lies in activating consumption potential of the rural market. Making full use of the opportunities provided by the Internet Plus policy, online and offline combination will help to integrate the brand advantages of the e-commerce providers with the channel superiority of the local dealers. At the current stage, the focus is to introduce industrial products to rural areas and the future direction is to introduce farm products to the cities, which will make the introduction of e-commerce to rural areas as a significant practice for achieving fair consumption and narrowing urban-rural disparity.