CCPIT Pub­lishes Ex­port Roadmap for Chi­nese En­ter­prises “Go­ing Global”

China's Foreign Trade (English) - - Contents - By Liu Xin­wei

Ac­cord­ing to sta­tis­tics from the Cus­toms, China’s for­eign trade has im­proved in terms of both qual­ity and profit, but the to­tal an­nual goods im­port & ex­port vol­ume de­creased 7% com­par­ing with 2014. Ex­port de­creased 1.8% and the ex­port-ori­ented en­ter­prises are con­fronted with se­vere dif­fi­cul­ties. Against the back­ground of bleak global eco­nomic and trade prospects, how­ever, dif­fer­ent re­gions, coun­tries and sec­tors still demon­strate var­i­ous de­vel­op­ment trends and ex­port op­por­tu­ni­ties, which needs the for­eign trade en­ter­prises to learn about.

“As a com­pre­hen­sive ser­vice ap­proach of the CCPIT, ex­port pro­mo­tion has been al­ways our fo­cus,” Lin Shun­jie, di­rec­tor of the De­part­ment of Trade and In­vest­ment Pro­mo­tion of the CCPIT said at the re­cently-held the CCPIT press con­fer­ence. Mak­ing full use of its ad­van­tages in terms of in­ter­na­tional re­sources and ex­per­tise re­gard­ing trade pro­mo­tion, the CCPIT has ex­ten­sively col­lected and se­lected project in­for­ma­tion of ex­port pro­mo­tion ser­vices to com­pile the 2016 the CCPIT Ex­port Pro­mo­tion Roadmap (here­inafter re­ferred to as Roadmap). This ini­tia­tive aims to im­ple­ment Opin­ions on Steadily Boost­ing Im­port & Ex­port un­veiled by the Gen­eral Of­fice of the State Coun­cil, quicken the pace for the en­ter­prises to “go global” and help China’s for­eign trade to make in­no­va­tions for de­vel­op­ment. And this ini­tia­tive also aims to stop de­clin­ing ex­port and make the ex­port pro­mo­tion work more tar­geted and ef­fec­tive.

To in­no­vate ex­port mode and pro­vide en­ter­prises with pro­fes­sional project in­for­ma­tion

Di­vid­ing into dif­fer­ent chap­ters based on the tra­di­tional Euro­pean and Amer­i­can mar­kets, emerg­ing mar­kets and key ex­port mar­kets along the “Belt and Road” coun­tries, the Roadmap an­a­lyzes the eco­nomic and trade trends as well as ex­port op­por­tu­ni­ties of rel­e­vant re­gions and the key coun­tries, and sum­ma­rizes ex­port- ori­ented project in­for­ma­tion from the trade pro­mo­tion agen­cies across the coun­try, in­clud­ing ex­hi­bi­tion, eco­nomic and trade group, fo­rum, sem­i­nar, match­mak­ing ne­go­ti­a­tion, busi­ness plat­form, ser­vice plat­form and train­ing for eight ac­tiv­ity cat­e­gories and 111 projects. These in­for­ma­tion in­volves 43 ex­port coun­tries and re­gions, cov­er­ing such sec­tors as equip­ment man­u­fac­tur­ing, petro­chem­i­cal en­gi­neer­ing, in­for­ma­tion tech­nol­ogy, biotech­nol­ogy, daily con­sumer goods and cul­tural in­no­va­tion.

Ac­cord­ing to the ge­o­graph­i­cal

re­gions, these 111 eco­nomic and trade ac­tiv­i­ties con­sist of 13 projects from Amer­ica, 11 from Europe, 35 from Asia, 7 from Africa, one from Ocea­nia and 44 trans-re­gional ones. Clas­si­fied by the tar­get mar­ket cat­e­gory (excl. trans- re­gional projects), these 111 projects in­clude 3 from the tra­di­tional Euro­pean and Amer­i­can mar­kets, 15 from the emerg­ing mar­kets and 24 from the coun­tries along “one belt one road”.

It is learned that re­lease of the Roadmap is the CCPIT’S in­no­va­tive move to boost ex­port for en­ter­prises, lo­cal gov­ern­ments and the sec­tors. Via deep re­searches on the ex­port trend, ex­ten­sive col­lec­tion of eco­nomic and trade projects, se­lec­tion based on classification and re­lease by all me­dia, the Roadmap is to help rel­e­vant agen­cies earnestly im­ple­ment the na­tional eco­nomic strat­egy and in­ten­sify the syn­ergy of ex­port pro­mo­tion among the trade pro­mo­tion sys­tem. Thus, the ser­vice ef­fi­ciency of ex­port pro­mo­tion will be en­hanced with bet­ter ser­vices, which may help to sharpen the com­pet­i­tive­ness of China’s ex­por­to­ri­ented en­ter­prises in the in­ter­na­tional mar­ket.

Re­lease of project in­for­ma­tion and mar­ket data anal­y­sis is ex­pected to be help­ful to the en­ter­prises. Par­tic­u­larly for the small and medium-sized en­ter­prises that haven’t nudged into these coun­tries, the data and project in­for­ma­tion may be the key fac­tor to help them take the first step for go­ing global.

All me­dia com­mu­ni­ca­tion pro­vides much con­ve­nience for the en­ter­prises. Un­like in­tro­duc­ing the eco­nomic and trade ac­tiv­i­ties only via two or three in­for­ma­tion chan­nels in the past years, the CCPIT this time takes the op­por­tu­nity of the press con­fer­ence to pub­lish the ex­port Roadmap via such all me­dia as tele­vi­sion, broad­cast, news­pa­per and In­ter­net, which aims to widely spread in­for­ma­tion and help en­ter­prises to ob­tain rel­e­vant eco­nomic and trade in­for­ma­tion.

Based on en­ter­prises’ needs, the Roadmap is to serve the en­ter­prises. The Roadmap in­sists on the prin­ci­ple to pro­vide con­ve­nience for the en­ter­prises. the CCPIT has sum­ma­rized in­for­ma­tion of 111 ex­port projects based on the tar­get re­gions, coun­tries, venues and sec­tors, and search tools have been set for the con­ve­nience of en­ter­prises to look for in­for­ma­tion for their own needs. Apart from the eco­nomic and trade ac­tiv­ity in­for­ma­tion, the Re­search In­sti­tute of the CCPIT has also re­leased anal­y­sis about the eco­nomic and trade trend of the in­volved re­gions and coun­tries as well as ex­port op­por­tu­ni­ties for China, pro­vid­ing valu­able ref­er­ence for en­ter­prises to make de­ci­sions.

En­ter­prises are strug­gling to look for new op­por­tu­ni­ties, and re­lease of the Roadmap is just in time

Liu Yingkui, re­searcher from the Re­search In­sti­tute of the CCPIT fo­cused on an­a­lyz­ing the current world eco­nomic frame­work and China’s for­eign trade sta­tus quo. Liu said that in the new year China will face worse in­ter­na­tional eco­nomic sit­u­a­tion in terms of for­eign trade.

“The world’s 30 ma­jor economies all show sharp de­crease to dif­fer­ent ex­tents in for­eign trade, among which more than 10 economies have seen a min­i­mum of two- digit de­crease. Against the back­drop of gloomy world econ­omy, how­ever, dif­fer­ent coun­tries reg­is­ter dif­fer­ent per­for­mance. China is quite op­ti­mistic in terms of ex­port to the US, Cen­tral and East­ern Europe, North­east Asia, ASEAN, In­dia and Africa, where lies many ex­port op­por­tu­ni­ties,” said Liu.

Liu re­gards that con­fronted with se­vere in­ter­na­tional eco­nomic and trade cir­cum­stances, there are still many op­por­tu­ni­ties. As the world mar­ket is huge with var­i­ous fea­tures, some places are caught in risks, while some other places may see op­por­tu­ni­ties and some coun­tries and re­gions even demon­strate stag­ger­ing ex­port mo­men­tum with lots of ex­port op­por­tu­ni­ties.

“It is true for the current world mar­ket, as mar­kets of the de­vel­oped coun­tries are on the de­cline. For in­stance, China is ex­port­ing less to the EU and Ja­pan, whereas more to Africa, Mid­dle East, South­east Asia and South Asia,” said Liu. Rus­sia has ex­pe­ri­enced sharp eco­nomic de­crease in re­cent years, but China’s ex­port to Rus­sia is sur­pris­ingly mount­ing by a hike of 12%.

“We need to grad­u­ally tar­get at such places with abun­dant op­por­tu­ni­ties, and the Roadmap may ex­actly help en­ter­prises to iden­tify the op­por­tu­ni­ties,” said Liu. As growth is slow­ing down, more at­ten­tion is paid to qual­ity in world trade. “We should have con­fi­dence, as the trade mix ad­just­ment pe­riod is the U-shape bot­tom in the course of de­vel­op­ment. Once step­ping out this bot­tom, we may see hope for trade,” Liu made such a judg­ment on the world trade prospect.

In re­cent years, the CCPIT has adopted many an in­no­va­tive coun­ter­mea­sure with more im­por­tant func­tions, bet­ter ser­vices to en­ter­prises and im­prov­ing ef­fi­ciency. The Roadmap is one of the CCPIT’S sig­nif­i­cant ini­tia­tives.

Liu holds that the Roadmap is sim­ple yet prac­ti­cal, which is very help­ful to ex­port. First, most of these projects are spon­sored by the CCPIT and they are the most ex­cel­lent projects through care­ful col­lec­tion and se­lec­tion. Sec­ond, the Roadmap also cov­ers new growth niche and grow­ing re­gions and cares such sig­nif­i­cant mar­kets as Africa and Rus­sia, which have lots of op­por­tu­ni­ties. In the mean­time, as for prod­uct mix, a bal­ance is stricken be­tween the tra­di­tional ex­port prod­uct and the core-tech­nol­ogy ex­port prod­uct.

“Through ac­tiv­i­ties, en­ter­prises may not only find im­port part­ners, but also ex­port part­ners as well eco­nomic and tech­ni­cal pro­grams,” said Liu. In­ter­na­tional eco­nomic and trade in­for­ma­tion is scarce re­source, and the CCPIT boasts off strong in­ter­na­tional re­sources and ex­per­tise. Re­lease of ex­port Roadmap is not only help­ful to en­ter­prises’ ex­port, but also to im­port. Be­sides, the Roadmap may also help en­ter­prises to learn about the in­ter­na­tional eco­nomic & trade poli­cies and the in­ter­na­tional mar­kets as well as the tech­ni­cal de­vel­op­ment trend, and to strengthen eco­nomic and trade ex­changes with the over­seas coun­ter­parts.

The Roadmap in­sists on the prin­ci­ple to pro­vide con­ve­nience for the en­ter­prises.

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