Witnessed by Chinese and Kazakhstan premiers, the CKD product has come off the assembly line; The Algerian KD factory project was signed and construction was started; the Iran project has completed the first-phase target; the joint venture factory in Vietnam has completed mass production of N721 products; the light truck has come off the assembly line in Paraguay factory. These achievements would become impossible without JAC Motors sticking to the “going out” strategy.
An Jin said that a strong vehicle brand identity shall have the ability to grab market share both at home and abroad. Developing the international market is both difficult and challenging, but also fruitful. “The international market differs from the domestic market in consumption habits. It focuses more on the quality and performance of vehicles, and this will encourage us to refine our product and service quality. We have been persistent in having face-to-face communications with local customers and improving our services based on issues they have raised. This is a recycling process that builds upon deepened mutual trust,” Jin said.
Jin thinks that extending business overseas shall solve the size issue first, but more importantly, promote the upgrading of the whole business capabilities. With years of efforts, JAC has taken root in the South American market, having a sizable market share and good brand reputation there. It is also trying to enter high-end markets, such as Australia and New Zealand.
JAC Motors’ exports accounted for 8.2% of its total sales in 2016 and this figure will rise to 10% in the year 2017. But this is still a small step forward in the eyes of An Jin, because he aims to reach 20%. He said that JAC shall be brave and persevere in going overseas to compete in the global market.
JAC Motors has been frequently talked about within the industry in the recent two years. There are two anecdotes about this company: first is that JAC signed a cooperation agreement with NEXTEV in April, 2016; the second is that JAC signed memorandum of cooperation with Volkswagen China. The cooperation with Volkswagen is recognition of JAC’S years of perseverance and dedication in the field of technological R& D. An Jin said that both companies have reached a consensus on the future development of electric vehicles. Volkswagen’s powerful brand and technology resources combine with JAC’S rich local experience in electrical vehicle sales operation, to create a win-win situation for both sides. JAC will play an important role in this cooperation. “We hope to expand the electric vehicle market, and we have been and are open to wide cooperation within the industry,” said Jin.