China's Foreign Trade (English) - - Cover Story -

Wit­nessed by Chi­nese and Kaza­khstan pre­miers, the CKD prod­uct has come off the assem­bly line; The Al­ge­rian KD fac­tory project was signed and con­struc­tion was started; the Iran project has com­pleted the first-phase tar­get; the joint ven­ture fac­tory in Viet­nam has com­pleted mass pro­duc­tion of N721 prod­ucts; the light truck has come off the assem­bly line in Paraguay fac­tory. Th­ese achieve­ments would be­come im­pos­si­ble with­out JAC Mo­tors stick­ing to the “go­ing out” strat­egy.

An Jin said that a strong ve­hi­cle brand iden­tity shall have the abil­ity to grab mar­ket share both at home and abroad. De­vel­op­ing the in­ter­na­tional mar­ket is both dif­fi­cult and chal­leng­ing, but also fruit­ful. “The in­ter­na­tional mar­ket dif­fers from the do­mes­tic mar­ket in con­sump­tion habits. It fo­cuses more on the qual­ity and per­for­mance of ve­hi­cles, and this will en­cour­age us to re­fine our prod­uct and ser­vice qual­ity. We have been per­sis­tent in hav­ing face-to-face com­mu­ni­ca­tions with lo­cal cus­tomers and im­prov­ing our ser­vices based on is­sues they have raised. This is a re­cy­cling process that builds upon deep­ened mu­tual trust,” Jin said.

Jin thinks that ex­tend­ing busi­ness overseas shall solve the size is­sue first, but more im­por­tantly, pro­mote the up­grad­ing of the whole busi­ness ca­pa­bil­i­ties. With years of ef­forts, JAC has taken root in the South Amer­i­can mar­ket, hav­ing a siz­able mar­ket share and good brand rep­u­ta­tion there. It is also try­ing to en­ter high-end mar­kets, such as Aus­tralia and New Zealand.

JAC Mo­tors’ ex­ports ac­counted for 8.2% of its to­tal sales in 2016 and this fig­ure will rise to 10% in the year 2017. But this is still a small step for­ward in the eyes of An Jin, be­cause he aims to reach 20%. He said that JAC shall be brave and per­se­vere in go­ing overseas to com­pete in the global mar­ket.

JAC Mo­tors has been fre­quently talked about within the in­dus­try in the re­cent two years. There are two anec­dotes about this com­pany: first is that JAC signed a co­op­er­a­tion agree­ment with NEXTEV in April, 2016; the sec­ond is that JAC signed me­moran­dum of co­op­er­a­tion with Volk­swa­gen China. The co­op­er­a­tion with Volk­swa­gen is recog­ni­tion of JAC’S years of per­se­ver­ance and ded­i­ca­tion in the field of tech­no­log­i­cal R& D. An Jin said that both com­pa­nies have reached a con­sen­sus on the fu­ture de­vel­op­ment of elec­tric ve­hi­cles. Volk­swa­gen’s pow­er­ful brand and tech­nol­ogy re­sources com­bine with JAC’S rich lo­cal ex­pe­ri­ence in elec­tri­cal ve­hi­cle sales op­er­a­tion, to cre­ate a win-win sit­u­a­tion for both sides. JAC will play an im­por­tant role in this co­op­er­a­tion. “We hope to ex­pand the elec­tric ve­hi­cle mar­ket, and we have been and are open to wide co­op­er­a­tion within the in­dus­try,” said Jin.

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