CEFC China En­ergy to Light up the China Pav­il­ion with Green En­ergy Tech­nol­ogy

China's Foreign Trade (English) - - Special Report - By Wang Lili

im­por­tant is to re­al­ize strate­gic de­ploy­ment of the in­dus­trial chain or the value chain and to fo­cus on re­source in­te­gra­tion, which con­sid­er­ably strength­ens in­dus­trial syn­ergy and cor­po­rate prof­itabil­ity,” said Chen Qi­utu, “Be­sides, CEFC China En­ergy also at­taches great im­por­tance to win-win co­op­er­a­tion. Only in this way, co­op­er­a­tion can be deep­ened con­tin­u­ously to achieve sus­tain­able de­vel­op­ment.”

With this de­vel­op­ment phi­los­o­phy, CEFC China En­ergy keeps in­te­grat­ing into the lo­cal so­ci­ety when ex­pand­ing global pres­ence. Chen took the Group’s in­vest­ment in Czech Re­pub­lic as an ex­am­ple, “Soc­cer and beer gains the great­est pop­u­lar­ity among the lo­cal peo­ple, so we ac­quired the lo­cal old­est Pivo­vary Lobkow­icz Brew­ery and bought into the Slavia Prague Soc­cer Club to help the tra­di­tional strong team yet to-be-down­graded club back to its peak. Nowa­days, the lo­cal peo­ple highly rec­og­nize China’s na­tional im­age and the Chi­nese com­pa­nies’ im­age.”

Ac­cord­ing to Chen, the global fi­nan­cial cri­sis has low­ered the oil price, which is ex­actly the best tim­ing for in­vest­ing in the up­stream oil and gas re­sources. In ad­di­tion, po­ten­tial ex­ists for tap­ping into many qual­ity over­seas re­sources. Coun­tries along the “Belt and Road” are highly com­ple­men­tary with the China and th­ese coun­tries ur­gently need China’s sup­port for fur­ther stim­u­lat­ing their po­ten­tial.

Chen dis­closed that CEFC China En­ergy has be­come one of the Chi­nese com­pa­nies with the big­gest in­vest­ment and in­flu­en­tial in Cen­tral and Eastern Europe. Based on its suc­cess­ful ex­pe­ri­ences in car­ry­ing out eco­nomic and trade co­op­er­a­tion in Czech Re­pub­lic and Ge­or­gia as well as its in­te­gra­tion of global qual­ity re­sources, CEFC China En­ergy will pro­mote the “Belt and Road” co­op­er­a­tion model to more coun­tries and fur­ther ex­pand into Europe, Cen­tral Asia and the Mid­dle East.

When talk­ing about how to cor­po­rate de­vel­op­ment co­or­di­nates with na­tional strat­egy, Chen stressed: “In or­der to gain de­vel­op­ment, com­pa­nies should first of all adapt to the macro trend and then it may es­tab­lish its own busi­ness. The cur­rent macro trend is the ‘Belt and Road’ ini­tia­tive proac­tively ad­vo­cated by the State. Un­der­stand­ing the el­e­men­tal vari­ance of re­spon­si­bil­ity di­vi­sion and col­lab­o­ra­tion in the in­ter­na­tional mar­ket in the course of pro­mot­ing in­ter­na­tional in­vest­ment co­op­er­a­tion, CEFC China En­ergy has fully ac­cu­mu­lated ca­pa­bil­i­ties to in­te­grate in­ter­na­tional and do­mes­tic re­sources and has cul­ti­vated a batch of ex­cel­lent tal­ents with global vi­sion. Closely fol­low­ing the ‘Belt and Road’ ini­tia­tive, we will play the role of bridge & in­vest­ment bank and will break cul­tural and re­gional dif­fer­ences in a bid to in­te­grate global re­sources and con­nect the do­mes­tic mar­ket with the in­ter­na­tional mar­ket.”

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