Nali Clothing: Add Fashion to China Pavilion Clothing
“We will provide series clothes for working staff and volunteers of the China Pavilion and hold global media conference and brand promotion day.” said responsible person of Zhejiang Nali Clothing Co., ltd, the designated garment supplier to the China Pavilion of the Expo 2017 Astana.
Having clothing brands of Badina and Colove, Zhejiang Nali pays attention to promote its brands overseas and also introduce international brands. For example, the Colove is introduced from the Milan, Italy, the city of fashion. It conveyed the life attitudes of “music, sharing and partying” and life spirits of “independence, self-love and sharing”. According to responsible person of Zhejiang Nali Clothing, this modern fashion concept could inspire Chinese consumers and that is why Nali Clothing introduced the brand into China.
It is not easy to localize the international brands. The responsible person of Zhejiang Nali told our reporter that they will put efforts into two aspects to combine international fashion with domestic market demands: the first is to work with strong and professional research group of the world to accurately grasp the most trendy fashion and improve the brands through international perspectives; the second is to establish nearly 1,000 sales stores in major cities to meet fashion demands of Chinese consumers.
“The year 2018 will be the 20th anniversary of the creation of Badina brand. We will work with international pop stars, modern artists and fashion KOL to promote cross-sector models of international brands. We will also work with top 4 international fashion week, to promote Chinese fashion brands and culture.” the responsible person said when talking about the next-phase play of Zhejiang Lina Clothing.
The responsible person of Zhejiang Lina Clothing provided three suggestions for Chinese brands to go overseas: the first is to transform from “made in China” to “smart production in China” and “innovation in China”; the second is that Chinese culture is gaining more and more popularity in the world and it is important to play to the strength of Chinese culture and raise the core competitiveness of “Chinese brands”; the third is to work with international famous brands to create new brands.