Fo­ton to Build “Made in China” New Im­age by As­tana Expo 2017

China's Foreign Trade (English) - - Special Report - By Wang Shiyu

On June 10, the As­tana Expo will of­fi­cially open and with the big­gest ex­hi­bi­tion area China’s Pavil­ion will theme around “Fu­ture En­ergy, Green Silk Road” to de­liver China’s prac­tices and re­flec­tion about de­vel­op­ing new en­ergy. Fo­ton Mo­tor Group, which is ded­i­cated to pur­su­ing green man­u­fac­tur­ing, has also par­tic­i­pated in this year’s expo.

In an ex­clu­sive in­ter­view with China’s For­eign Trade, Wan Xu­jun, deputy gen­eral man­ager of the Over­seas Busi­ness Di­vi­sion un­der Fo­ton Mo­tor Group, in­tro­duced that the AUV pas­sen­ger car, Toano com­mer­cial ve­hi­cle and Sau­vana SUV pro­vided by Fo­ton Mo­tor for this year’s Expo pavil­ion are Fo­ton’s mas­ter­pieces in terms of green man­u­fac­tur­ing.

“World ex­po­si­tion is an im­por­tant in­ter­na­tional plat­form with great in­flu­ence side by side with the Olympic Games. In the mean­time, Fo­ton is com­mit­ted to build­ing world-level Chi­nese com­mer­cial ve­hi­cle brand and this po­si­tion­ing con­forms to our de­vel­op­ment de­mand and ob­jec­tive. From the per­spec­tive of brand phi­los­o­phy, Fo­ton is work­ing on de­vel­op­ing new tech­nol­ogy and en­ergy con­ser­va­tion & en­vi­ron­ment pro­tec­tion in re­cent years, which is highly con­sis­tent with the Expo theme “Fu­ture En­ergy, Green Silk Road”. This helps Fo­ton to seek a good en­try point at the plat­form es­tab­lished by the Expo,” said Wan. Ex­plore the Kaza­khstan mar­ket and seek new op­por­tu­ni­ties to­gether with lo­cal busi­ness part­ners

The host coun­try of this year’s Expo Kaza­khstan is a sig­nif­i­cant link along the “Belt and Road” and it is also an im­por­tant tar­get coun­try for China’s in­ter­na­tional pro­duc­tion co­op­er­a­tion. Wan re­gards that al­though eco­nomic de­vel­op­ment has slowed down in Kaza­khstan over the past few years, the na­tion pos­sesses fa­vor­able ge­o­graph­i­cal lo­ca­tion, rich en­ergy and mineral re­sources as well as tremen­dous po­ten­tial op­por­tu­ni­ties for in­fra­struc­ture con­struc­tion. For the Chi­nese com­pa­nies to “go global”, Kaza­khstan is an im­por­tant over­seas mar­ket and the Chi­nese com­pa­nies will em­brace great op­por­tu­ni­ties in fu­ture.

“So far, Fo­ton in­vested much in Kaza­khstan, but we have car­ried out in- depth busi­ness co­op­er­a­tion with the lo­cal part­ners. I think Kaza­khstan prom­ises great de­vel­op­ment po­ten­tial. In fu­ture, Fo­ton will in­ten­sify ef­forts to in­vest in and ex­plore into the lo­cal mar­ket, and it will pro­vide qual­ity prod­ucts for the lo­cal users and seek new op­por­tu­ni­ties to­gether with lo­cal busi­ness part­ners.”

Mean­while, Wan added that the un­sta­ble ex­change rate in Kaza­khstan dur­ing the re­cent years has posed some im­pact to the Chi­nese com­pa­nies in Kaza­khstan. There­fore, the Chi­nese com­pa­nies have to be cau­tious to the ex­change rate risk when mak­ing in­vest­ments in Kaza­khstan. Fo­ton will make full use the “Belt and Road” plat­form to build Chi­nese brands

As a com­mer­cial ve­hi­cle man­u­fac­turer in China, Fo­ton pays at­ten­tion to the im­ple­men­ta­tion of the na­tional “Belt and Road” ini­tia­tive and it is also the pioneer of the “Belt and Road” ini­tia­tive. Wan said that with the im­ple­men­ta­tion of the na­tional “Belt and Road” ini­tia­tive, Fo­ton adapts to the “Belt and Road” de­vel­op­ment, in­te­grates green man­u­fac­tur­ing tech­nolo­gies into man­u­fac­tur­ing and keeps up­grad­ing new en­ergy tech­nolo­gies.

From Pak­istan in Asia to Ge­or­gia

in Europe, and from Sierra Leone in West Africa to Mozam­bique in East Africa, Fo­ton is ex­pand­ing its global pres­ence along the “Belt and Road”. Statis­tics shows that among the coun­tries along the “Belt and Road”, Fo­ton has com­pleted 22 big projects and the mo­tor group fo­cuses on the African and South­east Asian mar­kets, cov­er­ing 15 coun­tries and re­gions.

“On the one hand, with the ex­ten­sive im­ple­men­ta­tion of the ‘ Belt and Road’ projects, many projects have greater de­mands for fa­cil­i­ties and ve­hi­cles, which in­creases Fo­ton’s mo­tor sales; on the other hand, par­tic­i­pa­tion in the con­struc­tion of the ‘Belt and Road’ projects has laid a foun­da­tion for Fo­ton to nudge into the lo­cal mar­ket,” said Wan.

Wan said, “The ‘ Belt and Road’ ini­tia­tive has pro­vided abun­dant op­por­tu­ni­ties for Chi­nese com­pa­nies, and th­ese com­pa­nies are sup­posed to make full use of the plat­form to ex­port prod­ucts that may rep­re­sent China’s qual­ity best. In this way, co­op­er­a­tion will be win-win and the im­age of ‘ made in China’ will be en­hanced,” Wan told an ex­am­ple to China’s For­eign Trade, “Fo­ton has so far set up plants in Thai­land hir­ing over 100 lo­cal work­ers, which earns a good rep­u­ta­tion for Fo­ton in the lo­cal so­ci­ety and which per­fectly in­te­grates with the lo­cal pro­duc­tiv­ity. At the ‘Belt and Road’ plat­form, the Chi­nese com­pa­nies be­come more de­ter­mined and con­fi­dent to ‘go­ing global’.”

At the same time, Wan said that the Chi­nese com­pa­nies con­front cul­tural, eco­nomic and po­lit­i­cal bar­ri­ers in the course of “go global”. More­over, at the cur­rent stage, the Chi­nese fi­nance sec­tor of­fers limited sup­port for “made in China” to “go global” and Wan hopes the Chi­nese fi­nance in­sti­tu­tions in the over­seas mar­ket will lend more sup­port to China’s man­u­fac­tur­ing com­pa­nies.

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