Trip­ping down mem­ory Lane

Seven Hong Kong F&B per­son­al­i­ties share mem­o­ries of their time with Crave.

Crave - - FOOD FOR THOUGHT - D.C. Bull Ex­ec­u­tive di­rec­tor, F&B Con­cepts and De­vel­op­ment at Melco Re­sorts & En­ter­tain­ment Ltd.

My favourite Crave cover is…

I like the sim­ple cov­ers, like the “Wild About Rice” and “All About Eggs” is­sues, but the Bites of Distinc­tion im­age is very sticky – it’s sim­ple, fun and imag­i­na­tive, and the jux­ta­po­si­tions re­mind me of Carl Warner’s food land­scapes.

How did you find out about Crave?

We were look­ing for me­dia that spe­cialised in F&B and the list for Hong Kong and Ma­cau is quite lim­ited. I knew of Crave al­ready and we reached out to the man­age­ment team to get more in­volved. Car­men met us in Ma­cau and in­tro­duced us to the mag­a­zine and that was that.

My most mem­o­rable mo­ment with Crave is…

Christ­mas 2015. We de­cided in 2013 to make an an­nual thank-you ad for our guests that fea­tured all of our chefs to­gether. Of th­ese, my favourite was the 2015 shoot and re­sult­ing ad.

What do you like most about the mag­a­zine?

Ev­ery­thing. The mag­a­zine has ex­panded over the years to in­clude more life­style ar­ti­cles, but the core pas­sion for gas­tron­omy is al­ways up­front and the pho­tog­ra­phy is beau­ti­ful. The themed is­sues also cre­ated a great li­brary for our team to use for in­spi­ra­tion.

Last but not least…

I’d just like to say thank you to ev­ery­one at Crave for their hard work and ded­i­ca­tion to pro­mot­ing the trade over the years. Crave will be missed but not for­got­ten. I look for­ward to the next chap­ter.

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