FLA­VORS OF EUROPE

QUAL­ITY AND TRA­DI­TION

Crave - - FOOD FOR THOUGHT - www.fla­vor­sofeu­rope.eu

Euro­pean flavours in an Asian melt­ing pot

Hong Kong is all about diver­sity of cul­tures, styles, cus­toms and cui­sine. The or­gan­is­ers of the “Flavours of Europe ‒ Qual­ity and Tra­di­tion” EU pro­mo­tional pro­gramme want to sprin­kle this plen­ti­ful com­bi­na­tion with a pinch of their own ex­pe­ri­ences, prod­ucts and flavours. Thanks to the pro­gramme, var­i­ous types of meat were com­bined with fruit and veg­eta­bles in an in­no­va­tive way, and thou­sands of gourmets could find out the mean­ing be­hind the “Flavours of Europe” slo­gan. The unique flavours of the dishes pre­pared by our chefs, us­ing fresh, chilled or frozen beef and pork meat, along with prod­ucts made from th­ese meats, high-qual­ity poul­try meat, as well as fresh and pro­cessed fruit and veg­eta­bles, are closely linked to their mas­tery in com­bin­ing tra­di­tional cui­sine, with their in­no­va­tive un­der­stand­ing of it. Thanks to this skill, they are able to bring to­gether the flavours and aro­mas of dif­fer­ent dishes, al­low­ing them to per­me­ate, and thus win­ning the recog­ni­tion of even the most so­phis­ti­cated gourmets. In pro­mot­ing Euro­pean prod­ucts, the au­thors of the pro­gramme fo­cused on pork neck, loin, ten­der­loin, shoul­der, ham and knuckle, beef neck and ten­der­loin, as well as var­i­ous parts of poul­try meat. They also pro­mote meat prod­ucts ‒ cooked, smoked and ma­tured hams, gam­mons, loins and sausages. The com­plete of­fer also in­cludes fruit and veg­eta­bles, as well as fruit and veg­etable prod­ucts, in­clud­ing ex­cel­lent juices. All the prod­ucts pre­sented and pro­moted as part of the pro­gramme are pro­duced us­ing tra­di­tional meth­ods of cul­ti­va­tion, breed­ing and pro­cess­ing, skil­fully com­bined with the lat­est sci­en­tific achieve­ments in the field of food tech­nol­ogy, in ac­cor­dance with qual­ity sys­tems in place in Europe and in the world, in­clud­ing: HACCP (Hazard Anal­y­sis and Crit­i­cal Con­trol Point), GMP (Good Man­u­fac­tur­ing Prac­tice), GHP (Good Hy­giene Prac­tice ), GAP (Good Agri­cul­tural Prac­tices ), as well as ISO stan­dard (Qual­ity Man­age­ment Sys­tem). Poul­try meat is pro­duced in line with the Pol­ish na­tional qual­ity as­sur­ance sys­tem: QAFP ‒ Qual­ity As­sur­ance for Food Prod­ucts. Pro­duc­ing food ac­cord­ing to the cur­rent stan­dards un­doubt­edly has an im­pact on its qual­ity. The creators of the “Flavours of Europe ‒ Qual­ity and Tra­di­tion” pro­gramme have de­cided to fo­cus on the high qual­ity of the prod­ucts, which are pro­duced in a way that refers to Euro­pean tra­di­tions, and at the same time skil­fully com­bine its ra­tio­nal ap­pli­ca­tion based on co­op­er­a­tion with sci­en­tists and the use of the lat­est in­no­va­tive tech­nolo­gies. The re­sults of this unique sym­bio­sis will be ex­pe­ri­enced by the par­tic­i­pants of a con­fer­ence ded­i­cated to the “Flavours of Europe ‒ Qual­ity and Tra­di­tion” pro­gramme, slated to take place in April. It will be a one-of-a-kind pro­mo­tional meet­ing, fea­tur­ing a num­ber of speeches by pro­gramme creators and pro­duc­ers, and of­fer­ing the au­di­ence with an op­por­tu­nity to ask them the most in­sight­ful ques­tions about the pro­gramme and the pro­mo­tional of­fer. The or­gan­is­ers will do their best to sat­isfy the cu­rios­ity of the par­tic­i­pants, and thanks to the culi­nary demon­stra­tions pre­pared by the most out­stand­ing chefs they will prove once and for all that Euro­pean flavours should be­come a sta­ple in China. The “Flavours of Europe ‒ Qual­ity and Tra­di­tion” pro­gramme is car­ried out by the As­so­ci­a­tion of Butch­ers and Pro­duc­ers of Pro­cessed Meat of the Repub­lic of Poland, the Na­tional Union of Groups of Fruit and Veg­etable Pro­duc­ers, the Pol­ish As­so­ci­a­tion of Beef Cat­tle Breed­ers and Pro­duc­ers, and the Pol­ish Fruit Grow­ers As­so­ci­a­tion un­der the Com­mon Agri­cul­tural Pol­icy mech­a­nism, co-fi­nanced from EU funds, Repub­lic of Poland funds, and from the Pork Pro­mo­tion Fund, Beef Pro­mo­tion Fund, and Fruit and Veg­etable Pro­mo­tion Fund.

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