FLAVORS OF EUROPE
QUALITY AND TRADITION
European flavours in an Asian melting pot
Hong Kong is all about diversity of cultures, styles, customs and cuisine. The organisers of the “Flavours of Europe ‒ Quality and Tradition” EU promotional programme want to sprinkle this plentiful combination with a pinch of their own experiences, products and flavours. Thanks to the programme, various types of meat were combined with fruit and vegetables in an innovative way, and thousands of gourmets could find out the meaning behind the “Flavours of Europe” slogan. The unique flavours of the dishes prepared by our chefs, using fresh, chilled or frozen beef and pork meat, along with products made from these meats, high-quality poultry meat, as well as fresh and processed fruit and vegetables, are closely linked to their mastery in combining traditional cuisine, with their innovative understanding of it. Thanks to this skill, they are able to bring together the flavours and aromas of different dishes, allowing them to permeate, and thus winning the recognition of even the most sophisticated gourmets. In promoting European products, the authors of the programme focused on pork neck, loin, tenderloin, shoulder, ham and knuckle, beef neck and tenderloin, as well as various parts of poultry meat. They also promote meat products ‒ cooked, smoked and matured hams, gammons, loins and sausages. The complete offer also includes fruit and vegetables, as well as fruit and vegetable products, including excellent juices. All the products presented and promoted as part of the programme are produced using traditional methods of cultivation, breeding and processing, skilfully combined with the latest scientific achievements in the field of food technology, in accordance with quality systems in place in Europe and in the world, including: HACCP (Hazard Analysis and Critical Control Point), GMP (Good Manufacturing Practice), GHP (Good Hygiene Practice ), GAP (Good Agricultural Practices ), as well as ISO standard (Quality Management System). Poultry meat is produced in line with the Polish national quality assurance system: QAFP ‒ Quality Assurance for Food Products. Producing food according to the current standards undoubtedly has an impact on its quality. The creators of the “Flavours of Europe ‒ Quality and Tradition” programme have decided to focus on the high quality of the products, which are produced in a way that refers to European traditions, and at the same time skilfully combine its rational application based on cooperation with scientists and the use of the latest innovative technologies. The results of this unique symbiosis will be experienced by the participants of a conference dedicated to the “Flavours of Europe ‒ Quality and Tradition” programme, slated to take place in April. It will be a one-of-a-kind promotional meeting, featuring a number of speeches by programme creators and producers, and offering the audience with an opportunity to ask them the most insightful questions about the programme and the promotional offer. The organisers will do their best to satisfy the curiosity of the participants, and thanks to the culinary demonstrations prepared by the most outstanding chefs they will prove once and for all that European flavours should become a staple in China. The “Flavours of Europe ‒ Quality and Tradition” programme is carried out by the Association of Butchers and Producers of Processed Meat of the Republic of Poland, the National Union of Groups of Fruit and Vegetable Producers, the Polish Association of Beef Cattle Breeders and Producers, and the Polish Fruit Growers Association under the Common Agricultural Policy mechanism, co-financed from EU funds, Republic of Poland funds, and from the Pork Promotion Fund, Beef Promotion Fund, and Fruit and Vegetable Promotion Fund.