Un­der Ar­mour in­vites Stephen Curry to 2017 Asia Tour

Global Times – Metro Beijing - - ENTERPRISE -

Fa­mous NBA star Stephen Curry started his 2017 Asia Tour on July 22 in Bei­jing. He is from the Golden State War­riors, the team who seized the 2017 NBA cham­pi­onship. Zhang Lanxin, an ac­tress who was a pro­fes­sional taek­wondo ath­lete, Olympic Games Ping Pong gold medal win­ner Ding Ning and China Na­tional Basketball mem­ber Gu Quan also at­tended the event. It is the sec­ond time Curry vis­ited China with his NBA cham­pion in 2013.

Dur­ing the night, a grand fash­ion show was held in front of the Im­pe­rial Ances­tral Tem­ple. The au­tumn and winter prod­ucts of the US sport brand Un­der Ar­mour were pre­sented. There was a lion dance which made the happy at­mos­phere reach its peak. When Curry showed up on stage, the Curry 3ZER0 basketball shoes spe­cially made for him were re­vealed.

The shoes are mainly pur­ple, which sym­bol­izes mys­tery and dig­nity in China’s an­cient times. The color means glory and good luck, too. As a re­sult, the color is very suit­able for Curry, who led his team in the NBA com­pe­ti­tions and won the cham­pi­onship in 2017. There is an old Chi­nese say­ing zi qi dong

lai, which means “the pur­ple air comes from the East.” It is a pro­pi­tious omen. Un­der Ar­mour used it as in­spi­ra­tion for the de­sign, com­pared Curry and his win­ning team to the “pur­ple air” and praised his per­sis­tent and daunt­less spir­its.

“I am very glad that Un­der Ar­mour in­vited me to Asia to meet my fans, and I am very happy to come to Bei­jing and show the fans here my en­thu­si­asm and per­se­ver­ance for basketball,” Curry said. “It is a very pre­cious op­por­tu­nity to help pro­mote basketball all over the world, and I can learn a lot from the tour, es­pe­cially the pro­found Chi­nese cul­ture, which im­pressed me so much.”

Curry is an NBA su­per star and reached 1,000 three-point shots quicker than any other player. He led his team all the in the 2016-2017 sea­son and they won the cham­pi­onship. This Asia Tour hopes to pass his spirit on to more fans, and his spirit is also in line with the never-say-die brand con­cept of Un­der Ar­mour.

Curry is set to visit Bei­jing, Chengdu in Sichuan Province and Hangzhou in Zhe­jiang Province. Both Curry and Un­der Ar­mour want to tell basketball fans, sport lovers and all youths that they should al­ways be­lieve in them­selves and have per­se­ver­ance and faith in suc­cess.

Photo: Cour­tesy of Un­der Ar­mour

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