Wanda and Un­der Ar­mour forge strate­gic co­op­er­a­tion

Global Times – Metro Beijing - - ENTERPRISE -

Wanda Sport re­cently an­nounced a strate­gic co­op­er­a­tion with US sports brand Un­der Ar­mour (UA) for the Rock ‘n’ Roll Marathon in China. The first race un­der the new part­ner­ship will be held on Oc­to­ber 28 in Chengdu, Sichuan Prov­ince then on De­cem­ber 31 in Guangzhou, Guang­dong Prov­ince.

The Rock ‘n’ Roll Marathon Se­ries at­tracts more than 600,000 run­ners each year and has made a name for it­self as a street party-style marathon with live mu­sic shows, cheer­lead­ing and themed wa­ter sta­tions.

Com­peti­tor Group Hold­ings, Inc., a sub­sidiary of Wanda Sports, owns and op­er­ates the pop­u­lar se­ries, which it purchased in 2017. Wanda Sport’s CEO Yang Dong­wei wel­comed the co­op­er­a­tion, which is aimed at pro­mot­ing run­ning among more young fash­ion­able peo­ple.

“The co­op­er­a­tion be­tween Wanda Sport and Un­der Ar­mour will be greatly help­ful for the pro­mo­tion of the Rock ‘n’ Roll Marathon in China,” said Yang.

He said he ex­pects more sim­i­lar part­ner­ships to be reached in 2018.

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