Peru inks deals worth $138m at Asia Fruit Logistica
business deals worth $138 million in sales orders at Asia Fruit fair that concluded on September 8 in Hong Kong.
produce at Asia Fruit Logistica, of the Super Foods Peru brand among all the international director of exports on the Peru Promotional Committee for Exports and Tourism. A total of 70 companies from Peru’s fruit
Super Foods Peru is a cam - ment launched to brand the Super Foods to further boost its agricultural exports in the Asian market.
The term Super Foods refers to some of the most popular citrus fruits, mangoes, bananas, pomegranates, asparagus and ginger.
- for consumers because Peru has nutrition,” explained Torres.
participating in the Asia Fruit Logistica. The past decade saw China become one of the most important export destinations agricultural products. In 2016, million, a 20 percent increase compared to that of 2015.
“China is a strategic partner of Peru in the long term,” said Torres.
- nese market, Peru is set to open commercial presence that Peru -
“We understand that we can increase our fruit export to China through expanding the market in Hong Kong,” he said.
China’s promising e-commerce business also poses potential opportunities for Peru to sell more of its produce to China.
Isebella Falco, the communi - tor of Peru, said the Super Foods letting more people around the world learn about Peru.
“When people eat the fruits, it leads them to become inter
Peru’s pavilion at the Asia Fruit Logistica 2017