Span­ish bath­room brand Roca co­op­er­ates with

Global Times – Metro Beijing - - ENTERPRISE -

Lead­ing in­ter­na­tional Span­ish bath­room brand Roca signed a strate­gic co­op­er­a­tion agree­ment with China’s e-com­merce gi­ant on Novem­ber 7.

The sign­ing cer­e­mony also in­cluded the on­line launch of Roca’s new In­spira bath­room se­ries. The co­op­er­a­tion aims to pro­mote Sino-EU trade by cre­at­ing a new level of co­op­er­a­tion with e-com­merce plat­forms to wel­come the ar­rival of un­bounded re­tail trans­for­ma­tion and en­hance glob­al­iza­tion.

The Span­ish Em­bassy in Bei­jing’s eco­nomic and com­mer­cial coun­sel­lor Ser­gio Pérez Saiz, the gen­eral man­ager of Roca China Emilio Salazar, the vice pres­i­dent of and the pres­i­dent of JD Home and Life Xin Li­jun, the gen­eral man­ager of JD Home and Life’s fur­ni­ture depart­ment Zhao Li­juan, the se­nior de­signer of NOA de­sign stu­dio Yin Yu and the well-known de­signer Shi Nan­qiao at­tended the event.

With the emer­gence of the post-90s con­sumer base, end user de­mand and the fre­quency and mode of com­mu­ni­ca­tion have changed. Brands ex­pect to estab­lish unique busi­ness sce­nar­ios to ef­fec­tively reach the tar­get con­sumer group in a frag­mented so­cial ecol­ogy and pro­vide a bet­ter con­sump­tion ex­pe­ri­ence. Ac­cord­ing to, the re­tail in­dus­try will ex­pe­ri­ence its fourth re­tail revo­lu­tion in the next 10 to 20 years, which will change the en­tire re­tail in­fra­struc­ture.

Not­ing that China was the fourth most im­por­tant des­ti­na­tion for Span­ish ex­port in the san­i­tary ap­pli­ances and bath­room - lion eu­ros, Saiz hailed Roca as one of the “pi­o­neer­ing Span­ish brands in the

“[Roca] has great po­ten­tial for growth in China, one of the most com­pet­i­tive

He added that the part­ner­ship would key part­ner in China and “has al­ready pro­vided an ex­cel­lent va­ri­ety of con­sumer goods from Spain, such as cos­met­ics,

As the cen­ten­nial brand to forge a strate­gic co­op­er­a­tion with, Roca un­der­scored the new era con­cept of un­bounded re­tail. “Roca be­lieves that China is de­vel­op­ing rapidly in the In­ter­net era. We’ve fore­seen the mar­ket op­por­tu­ni­ties our strate­gies in China, fo­cus­ing more said Salazar. “Through our co­op­er­a­tion with, we hope that we could start a new mode of bath­room e-com­merce

Salazar and Xin signed the strate­gic co­op­er­a­tion agree­ment. Xin said that by work­ing to­gether Roca and would en­hance prod­uct value, bring more in­ter­na­tional, high-qual­ity prod­ucts and a bet­ter life ex­pe­ri­ence to Chi­nese con­sumers.

“In­no­va­tion is the key el­e­ment in Roca’s cor­po­rate cul­ture, which also near fu­ture, and Roca will fur­ther co­op­er­ate in brand build­ing, prod­uct in

The Roca In­spira se­ries, which com­bines art and life, was ex­clu­sively launched via The ap­pli­ca­tion of sensory de­sign has made the In­spira se­ries a break­out de­sign. Its in­no­va­tive prod­ucts and the con­tin­u­ous de­vel­op­ment of new mar­ket chan­nels in­di­cate Roca’s de­ter­mi­na­tion to de­velop omni-chan­nel dis­tri­bu­tion.

To this end, it has ex­panded its on­line sales chan­nels and plans to bring a more ex­treme shop­ping ex­pe­ri­ence to con­sumers to drive the ar­rival of the com­pany’s new re­tail trans­for­ma­tion in the era of glob­al­iza­tion.

Photo: Courtesy of Roca

The gen­eral man­ager of Roca China Emilio Salazar dur­ing his speech

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