Peak Sport launches Win­ter Olympic Col­lec­tion

Global Times – Metro Beijing - - ENTERPRISE -

The Peak Win­ter Olympic Col­lec­tion Re­lease Con­fer­ence themed “Meet the Peak Mo­ment” took place in Bei­jing on Jan­uary 31. Dur­ing the event, the sports gear for rep­re­sen­ta­tive teams from Brazil, Slove­nia, New Zealand, Ice­land, Ukraine and Ro­ma­nia spon­sored by Peak Sport for The 2018 Win­ter Olympic Games in Pyeongchang were re­leased.

All the win­ter sports gear, in­clud­ing cloth­ing and shoes, is fit­ted with ex­clu­sive tem­per­a­ture con­trol tech­nol­ogy, also dubbed the “Olympic Tech­nol­ogy,” Peak Sport’s in­no­va­tive tech­nol­ogy was cre­ated specif­i­cally for the ath­letes of the Win­ter Olympic Games to not only keep their bod­ies warm but to pro­vide a breath­able fab­ric, both of which are para­mount to out­door win­ter sports ac­tiv­i­ties.

The CEO of Peak Sport Xu Zhi­hua said at the event that the tem­per­a­ture con­trol tech­nol­ogy is a break­through of pro­tec­tion against cold weather. Xu noted that the prod­uct is made up of three pro­tec­tive lay­ers and fin­ished with an outer wa­ter­proof and breath­able coat­ing.

De­sign­ers also in­cor­po­rated sym­bolic el­e­ments and char­ac­ter­is­tics of the coun­tries that the ath­letes rep­re­sent on the gear. For ex­am­ple, the green used for the Slove­nian gear rep­re­sents the coun­try’s cap­i­tal Ljubl­jana, which is dubbed “a city with a green soul.” The tri­an­gu­lar de­sign on the cloth­ing is a re­flec­tion of Mount Triglav, the high­est moun­tain in Slove­nia, with an el­e­va­tion of 2,864 me­ters.

The Pres­i­dent of the Na­tional Olympic Com­mit­tee of Ukraine Sergey Bubka at­tended the con­fer­ence and spoke about how the Ukrainian Olympic team came to­gether with Peak Sport. Bubka said that it is a very re­spectable thing that this Chi­nese brand has at­tained such high in­ter­na­tional vi­sion and recog­ni­tion. He also noted that Peak Sport’s choice to fo­cus on mak­ing Olympic win­ter sports equip­ment is also an im­por­tant fac­tor as to why they chose to work with them.

Since Peak Sport orig­i­nally ini­ti­ated their plan to tar­get Olympic sports in 2008, the com­pany has be­come one of the most cho­sen Chi­nese sports brands in terms of col­lab­o­ra­tion with Olym- pic rep­re­sen­ta­tive teams from dif­fer­ent coun­tries. Un­der the great push of this busi­ness strat­egy, Peak Sport has en­tered the mar­ket in nearly 100 coun­tries and re­gions, rank­ing on the top of all Chi­nese sports brands in terms of sales rates for the past 10 years in a row.

Xu said that Peak Sport has re­ceived more and more recog­ni­tion world­wide in terms of its brand and prod­ucts. “In order to wel­come the 2022 Win­ter Olympics in Bei­jing, from 2018 to 2022 we will cre­ate ex­clu­sive tech­nol­ogy that tar­gets Win­ter Olympic sports and en­able more and more reg­u­lar con­sumers to ex­pe­ri­ence the com­fort and hap­pi­ness of us­ing our prod­ucts while par­tic­i­pat­ing in win­ter sports,” Xu said.

Top: A model show­cases the win­ter sports cloth­ing de­signed for the Slove­nian team.

Pho­tos: Courtesy of Peak Sports

Bot­tom: Sergey Bubka (right) presents a sym­bolic gift to Xu Zhi­hua.

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