Bimbo Global En­ergy 2018 race held at Olympic For­est Park

Global Times – Metro Beijing - - ENTERPRISE -

Bimbo Global En­ergy 2018 was suc­cess­fully held at the Olympic For­est Park in Chaoyang Dis­trict on Sun­day. Hosted by the fa­mous Mex­i­can bak­ery brand Bimbo, this year’s event drew the par­tic­i­pa­tion of over 4,500 run­ners from dif­fer­ent coun­tries and re­gions to en­joy the fun of sport with fam­i­lies and friends. Liu Junjie and Wang Li seized the vic­tory as the first male and fe­male win­ners in the 10- kilo­me­ter race.

Apart from the 10-kilo­me­ter race, a three-kilo­me­ter fam­ily race took place in which par­ents and chil­dren were able to run and en­joy the ex­cite­ment to­gether.

This is the fourth con­sec­u­tive year that the race was held in China. In ad­di­tion to Bei­jing, which is the first host city for this year’s event, the race will also be hosted in some 35 cities in 23 coun­tries in­clud­ing Los An­ge­les, Madrid, and Barcelona.

Like in the pre­vi­ous races, part of the ini­tia­tive for this com­pe­ti­tion is to of­fer help and sup­port to those in need. In col­lab­o­ra­tion with the so­cial in­ter­est ser­vice provider China Coun­cil of Li­ons Club, Bimbo will donate two slices of Bimbo bread for every kilo­me­ter each run­ner who fin­ishes in the race. There are 54,812 slices of bread to be do­nated to the schools, com­mu­ni­ties and dis­abled groups this year.

This year’s cham­pi­ons will be able to par­tic­i­pate in the Bimbo Global En- ergy 2019 event in Madrid on be­half of China. Liu said that he was happy to be able to par­tic­i­pate in the race with other sport lovers world­wide and is look­ing for­ward to gain­ing a good re­sult next year in Madrid.

The Pres­i­dent of Bimbo China Zhao Yi­quan said that after four years of or­ga­niz­ing the race, he has seen the race be­com­ing a very im­por­tant plat­form for ex­ter­nal com­mu­ni­ca­tions be­tween Bimbo and the com­mu­nity. “The com­pe­ti­tion not only of­fers an op­por­tu­nity for run­ners to show­case them­selves but also gives back what we have to the so­ci­ety through char­ity,” Zhao said. “As the in­flu­ence of Bimbo and Bimbo Global En­ergy is ris­ing in China, we will ex­pand it to more cities next year,” Zhao added.

As al­ways, the event re­ceived sup­port from the Mex­i­can Em­bassy in Bei­jing. At the start of the event, the Mex­i­can Am­bas­sador to China José Luis Ber­nal said that Bimbo has been a star en­ter­prise not just in Mex­ico but around the world and it is an honor for him to be here and wit­ness the gath­er­ing of some 4500 run­ners as well as the friend­ship be­tween run­ners from China and other coun­tries. The am­bas­sador also ex­pressed his ap­pre­ci­a­tion for the event to fur­ther es­ca­late cul­tural in­ter­ac­tion through the ac­tiv­i­ties like this in the fu­ture.

Pho­tos: Cour­tesy of Bimbo

Up­per: Rep­re­sen­ta­tives and win­ners take a group photo to­gether. The Mex­i­can Am­bas­sador to China José Luis Ber­nal (right) fires the shot to start the race.

Newspapers in English

Newspapers from China

© PressReader. All rights reserved.