Ac­corHo­tels launches ‘Give a Tree’ cam­paign

Global Times – Metro Beijing - - ENTERPRISE -

Fol­low­ing the suc­cess­ful im­ple­men­ta­tion in France, Ro­ma­nia, Sene­gal, In­done­sia and Peru, Ac­corHo­tels an­nounced the “Give a Tree” cam­paign will com­mence in the Greater China re­gion. Start­ing from Septem­ber 6 to De­cem­ber 31, over 100 Ac­corHo­tels’ prop­er­ties across the re­gion will par­tic­i­pate in the on­line fund-rais­ing ini­tia­tive to sup­port “Plant for the Planet,” the group’s global re­for­esta­tion pro­gram. Un­der­scor­ing the man­date of “Give a Tree, Make a Dif­fer­ence,” the pro­gram en­cour­ages peo­ple to pur­chase a tree as a sus­tain­able gift for loved ones.

Dur­ing the cam­paign, each team will cre­ate var­i­ous ideas and ini­tia­tives. Priced at 25 yuan ($3.6) for each tree, all pro­ceeds gen­er­ated from the cam­paign will go to­wards China Zi­gen, Ac­corHo­tels’ NGO part­ner for “Plant for the Planet” in the Greater China re­gion. The funds will be used to de­velop agri­cul­tural land­scape for fruit and herbal tree plan­ta­tions in un­der-uti­lized and de­graded land in Qin­g­long county, He­bei Prov­ince. “With this cam­paign, we would like to in­spire all stake­hold­ers to join us to­wards change, en­gage­ment and re­spect for our planet,” said Cory Win­ter, rep­re­sen­ta­tive of Cor­po­rate So­cial Re­spon­si­bil­ity, Ac­corHo­tels Greater China Re­gion.

One of the high­lights of this cam­paign is to in­crease pub­lic aware­ness through the “Run for the Planet” event that will take place on Oc­to­ber 20 at Dasendian vil­lage, Qin­g­long county. It is a cel­e­bra­tion of Dasendian vil­lage’s re­mark­able achieve­ment of be­com­ing a self-suf­fi­cient place di­rectly through the “Plant for the Planet” pro­gram over the past five years. The pro­gram has helped 1,200 farm­ers to raise their in­come and im­prove their stan­dard of liv­ing. The ini­tia­tive has helped trans­form over 60 hectares of waste­land into or­chards with up to 40,000 trees planted. Par­tic­i­pants from Ac­corHo­tels, part­ners and guests will join a five km, 10 km or 15 km run that cov­ers the sur­round­ing coun­try­side around Dasendian vil­lage dur­ing the har­vest­ing sea­son.

Photo: Cour­tesy of Ac­corHo­tels

The pro­gram helps farm­ers to raise their in­come and im­prove their stan­dard of liv­ing.

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