CAP­TAINS OF IN­DUS­TRY

Multi­na­tional cor­po­rate chiefs talk about plans for up­com­ing CIIE im­port expo

Global Times – Metro Beijing - - FRONT PAGE -

The first China In­ter­na­tional Im­port Expo (CIIE) will be held from Novem­ber 5 to 10 in Shang­hai, and more than 3,000 en­ter­prises from over 130 coun­tries and re­gions will dis­play and sell their prod­ucts and ser­vices. These ex­hibitors re­gard this event as a big plat­form for them to com­mu­ni­cate with the pub­lic, the me­dia and ex­perts from var­i­ous in­dus­tries. The Global Times re­cently in­ter­viewed a num­ber of ex­ec­u­tives from some of the ex­hibitors at­tend­ing the up­com­ing CIIE. They will in­tro­duce how they are pre­par­ing for the forth­com­ing event, their ex­pec­ta­tions of the expo and their fu­ture plans in the Chi­nese mar­ket. Our in­ter­vie­wees to­day are Lim Chee Yiong, pres­i­dent of Zeno Group, Stephen Shafer, pres­i­dent of 3M Greater China Area and Huang Chen­hong, global ex­ec­u­tive vice pres­i­dent and pres­i­dent of Greater China at

Dell Tech­nolo­gies.

GT: How will you par­tic­i­pate in CIIE? Is there any­thing new or in­ter­est­ing you’d like to show and share dur­ing the expo?

Lim: As a Malaysia-based liquor im­porter, our main prod­uct is French cognac. Cognac was first im­ported to Malaysia about 70 years ago, and has grad­u­ally be­come well known in the Chi­nese mar­ket. This time we will mainly pro­mote the cognac brand Godet, which has over 230 years of his­tory.

GT: This year marks the 40th an­niver­sary of China’s re­form and open­ing-up. When was the first time that you came to China? Com­pared with to­day’s China, are there any no­tice­able changes?

Lim: Twenty years ago, I went to China for the first time to im­port Chi­nese prod­ucts. Be­cause Chi­nese prod­ucts were still at rel­a­tively low prices, which could gain us more prof­its at that time. What im­pressed me most was that I once lived at a ho­tel in Guangzhou, Guang­dong Prov­ince, where I saw lots of old, shabby con­struc­tion. But when I went to the city again three months later, none of the small, low houses were there any­more; they’d all been re­placed by gleam­ing new build­ings. China car­ries out its re­form and open­ing-up at an amaz­ing rocket speed; I think it de­vel­ops dozens of times faster than oth­ers. In the early years, Chi­nese prod­ucts were known by Malaysians for their low prices, but also their low qual­ity. To­day, how­ever, made-in-China items are re­garded as com­pet­i­tive both in price and qual­ity.

GT: What do you think of China’s first-ever In­ter­na­tional Im­port Expo? Do you have any ex­pec­ta­tions for this event? What goals do you hope to achieve through it?

Lim: CIIE has a pro­found mean­ing: it sends a sig­nal to the world that China is no longer the “world’s fac­tory” with many ex­ports but few im­ports. This expo de­clares con­fi­dently that China is at­tach­ing im­por­tance to two-way trade. Through the expo, I hope that our prod­ucts can be bet­ter known by Chi­nese cus­tomers, and our com­pany can luck­ily gain mar­ket share in China.

GT: How im­por­tant is the Chi­nese mar­ket and its con­sumers to your com­pany and your prod­uct?

Lim: Over­all, 30 per­cent of all French co­gnacs are sold to China. As one of the first com­pa­nies that brought this liquor to China, our goal is to bring more time-hon­ored French cognac brands to China and let an in­creas­ing num­ber of peo­ple know about them. Un­doubt­edly, we will spend more time and en­ergy in ex­plor­ing the Chi­nese mar­ket in the fu­ture.

GT: What prod­ucts will 3M bring to the CIIE?

Shafer: At CIIE, we will present a va­ri­ety of new prod­ucts and so­lu­tions, as well as for­ward-look­ing in­no­va­tive tech­nolo­gies un­der the theme of “3M Science Makes Life Safer and Health­ier.” One ex­am­ple in how we are de­liv­er­ing on this theme is with our broad port­fo­lio of Air Qual­ity so­lu­tions. Some of the new prod­ucts we will be ex­hibit­ing in­clude our newly-launched PM2.5-pro­tec­tion res­pi­ra­tors de­signed specif­i­cally for kids be­tween 7 and 12 years old and our brand new in­tel­li­gent Ve­hi­cle Air Pu­ri­fier sys­tem. Both prod­ucts fea­ture our core elec­tro­static non-wo­ven fil­tra­tion tech­nol­ogy and are de­signed to en­sure you are pro­tect­ing every breathe, even when you are away from home and on the go. We are also ex­pand­ing our Air Qual­ity line-up to in­clude a first ever Formalde­hyde Re­moval Car Mat as an added way to en­sure your car cabin air is safe and healthy.

GT: This year marks the 40th an­niver­sary of China’s re­form and open­ing-up. Be­tween to­day’s China and the year your com­pany first en­tered China, are there any no­tice­able changes?

Shafer: As a com­pany, we’ve re­ally been grow­ing up in China, con­tribut­ing to China’s own growth and de­vel­op­ment along the way. When we first en­tered the mar­ket back in 1984, the very be­gin­ning of the re­form and open­ing-up, we were one of the first multi­na­tion­als here in China and the first in Shang­hai. We came with some very ba­sic prod­ucts to help serve the in­fra­struc­ture ex­pan­sion in China. Then we brought a lot of prod­ucts that helped man­u­fac­tur­ers be­come more pro­duc­tive and pro­vided bet­ter as­sem­bling so­lu­tions. As we looked to con­tinue to grow, safety started to be­come more im­por­tant for China, so we in­tro­duced our full range of safety so­lu­tions. To­day, our health­care and con­sumer port­fo­lios are very big and rel­e­vant to the Chi­nese mar­ket. As a com­pany, we’ve in­tro­duced over 60,000 prod­ucts into China, all of them serv­ing dif­fer­ent mar­kets and lever­ag­ing our ma­te­rial science ex­per­tise and in­no­va­tion ca­pa­bil­i­ties.

GT: What do you think the CIIE means to your com­pany?

Shafer: CIIE pro­vides an ex­cel­lent plat­form for multi­na­tion­als, in­clud­ing us, to show­case our out­stand­ing prod­ucts and so­lu­tions, as well as strengthen our co­op­er­a­tion and ex­change with Chi­nese stake­hold­ers. It’s a place for peo­ple to learn about us and for us to learn about other peo­ple.

GT: What’s your plan for the Chi­nese mar­ket?

Shafer: We are in­vest­ing in China for the long term and be­lieve in the mar­ket op­por­tu­ni­ties here. We plan to con­tinue to work and op­er­ate here in China and con­tinue to grow and de­velop along with China just has we have done suc­cess­fully over the past 34 years.

GT: What prod­ucts will Dell Tech­nolo­gies bring to the CIIE?

Huang: Of all the For­tune 500 com­pa­nies, Dell Tech­nolo­gies was the first to sign with CIIE. In the in­tel­li­gent and high-end equip­ment ex­hi­bi­tion area, Dell Tech­nolo­gies oc­cu­pies 500 square me­ters of booth space. There, Dell’s vi­sion of “In China, For China” and the achieve­ments of 20 years’ deep cul­ti­va­tion of the Chi­nese mar­ket will be in­tro­duced in a com­pre­hen­sive and multi-an­gle way. At the same time, Dell Tech­nolo­gies will present its lat­est prod­ucts and so­lu­tions in AR, IoT, telecom­mu­ni­ca­tions, en­ergy, med­i­cal treat­ments and other ver­ti­cal in­dus­tries via its seven ma­jor brands at CIIE, with more than 100 prod­ucts and so­lu­tions to be ex­hib­ited.

GT: This year marks the 40th an­niver­sary of China’s re­form and open­ing-up. Be­tween to­day’s China and the year your com­pany first en­tered China, are there any no­tice­able changes?

Huang: In 1998, Dell be­gan its busi­ness in China. On the 20th an­niver­sary of China’s re­form and open­ing-up pol­icy, the year 1998 is now seen as the first year of China’s in­ter­net age. Many in­ter­net com­pa­nies in­clud­ing Sina, Sohu and NetEase were es­tab­lished, as China of­fi­cially stepped into the In­ter­net Age. Since then, China’s in­for­ma­tion in­dus­try has con­tin­u­ously risen. Dur­ing this pe­riod, we can see that the econ­omy has been de­vel­op­ing con­tin­u­ously, rapidly and healthreign ily, con­stantly op­ti­miz­ing for reign in­vest­ment poli­cies and en­vi­ron­ment, and pro­mot­ing a deeper and higher level of open­ing-up to the

out­side world. For Dell Tech­nolo­gies, China is not only a vi­tal mar­ket, but also an at­trac­tive re­source desti­na­tion worth in­vest­ing in.

GT: What do you think the CIIE means to your com­pany?

Huang: Dell Tech­nolo­gies is pleased to see that the first CIIE fully demon­strates China’s de­ter­mi­na­tion and con­fi­dence to ex­pand its open­ing up to the world. Through this expo, ex­hibitors from all over the world will be able to di­rectly con­nect with Chi­nese con­sumers and im­port en­ter­prises, pro­mot­ing their mar­ket de­vel­op­ment in China and ob­tain­ing the op­por­tu­nity to bet­ter share the div­i­dends of China’s de­vel­op­ment. The expo also helps to ex­pand do­mes­tic de­mand and up­grade con­sump­tion, which is also an op­por­tu­nity for China’s man­u­fac­tur­ing in­dus­try to trans­form and op­ti­mize. We are very for­tu­nate to be able to be the first to take part in CIIE among all For­tune 500 com­pa­nies.

GT: What is Dell’s long-term strat­egy for the Chi­nese mar­ket?

Huang: Dell Tech­nolo­gies will con­tinue to take root in China, ac­tively ful­fill­ing our com­mit­ments, align­ing with Chi­nese gov­ern­ment poli­cies and ac­tively par­tic­i­pat­ing in the im­ple­men­ta­tion of na­tional ini­tia­tives in­clud­ing In­ter­net Plus, in­tel­li­gent man­u­fac­tur­ing and the Belt and Road ini­tia­tive. Dell will pro­mote the dig­i­tal trans­for­ma­tion of var­i­ous in­dus­tries, con­tinue to in­te­grate with the mar­kets and so­ci­ety, and in­crease our in­vest­ment fur­ther. Our goal is to pro­vide bet­ter prod­ucts, ser­vices and so­lu­tions to Chi­nese cus­tomers and to win the dig­i­tal fu­ture to­gether.

Photo: IC

A cit­i­zen passes by a tra­di­tional wall with con­tem­po­rary art paint­ings along Qixin Road in Shang­hai on Tues­day. The 350-me­ter-long wall un­der­went ren­o­va­tions re­cently. Teach­ers and stu­dents from China Academy of Art painted the wall.

Lim Chee Yiong, pres­i­dent of Zeno Group

Stephen Shafer, pres­i­dent of 3M Greater China Area

Huang Chen­hong, global ex­ec­u­tive vice pres­i­dent and pres­i­dent of Greater China at Dell Tech­nolo­gies

Pho­tos: VCG and cour­tesy of Zeno Group, 3M and Dell Tech­nolo­gies

The water­front space in Yangpu dis­trict of Shang­hai is dec­o­rated with public­ity posters to wel­come the up­com­ing China In­ter­na­tional Im­port Expo.

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