“Protecting Disney’s intellectual property will be a significant deterrent.”
Eager customers stood in line for over three hours on May 20 to enter the world’s largest Disney store, newly launched in Shanghai. Among them, however, were some “pirates” who attempted to photograph the Disney products on display. Lü Guoqiang, director of the Shanghai Intellectual Property Administration, told the Wenhui Daily that 99 percent of the products in the Disney store are exclusive to the Shanghai market, making them quite difficult to counterfeit. Local authorities will nonetheless be raising the penalties for intellectual property infringement cases.