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Global Times – Metro Shanghai - - PULSE -

“Pro­tect­ing Dis­ney’s in­tel­lec­tual prop­erty will be a sig­nif­i­cant de­ter­rent.”

Ea­ger cus­tomers stood in line for over three hours on May 20 to en­ter the world’s largest Dis­ney store, newly launched in Shang­hai. Among them, how­ever, were some “pi­rates” who at­tempted to pho­to­graph the Dis­ney prod­ucts on dis­play. Lü Guo­qiang, direc­tor of the Shang­hai In­tel­lec­tual Prop­erty Ad­min­is­tra­tion, told the Wen­hui Daily that 99 per­cent of the prod­ucts in the Dis­ney store are ex­clu­sive to the Shang­hai mar­ket, mak­ing them quite dif­fi­cult to coun­ter­feit. Lo­cal au­thor­i­ties will nonethe­less be rais­ing the penal­ties for in­tel­lec­tual prop­erty in­fringe­ment cases.

Il­lus­tra­tion: Chen Xia/GT

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