France claims win in off-pitch con­text

Global Times - Weekend - - SPORTS -

French soc­cer has won one world con­test be­fore its players even fly to Rus­sia for this year’s World Cup, with more blue jer­seys sold across the globe than any other na­tional strip, even more than the fa­mous yel­low shirt of Brazil.

The Nike-branded strips are huge mon­eyspin­ners. France’s official shirt costs 85 eu­ros, even for a child, ac­cord­ing to the French Foot­ball Fed­er­a­tion (FFF) web­site.

“It’s dra­matic. Stocks have run out all over the world. We can’t meet de­mand. We’re ahead of Brazil in num­bers of jer­seys sold,” Noel Le Graet, head of the FFF, told BFM TV in an in­ter­view.

“As soon as a jer­sey turns up in any of our shops across the world, it’s snapped up.”

Nike, which only got heav­ily in­volved in soc­cer when the World Cup was played in the United States in 1994, is sup­ply­ing shirts for 10 coun­tries, in­clud­ing Brazil, France and Eng­land.

Ri­val Adi­das is spon­sor­ing 12 of the 32 teams, in­clud­ing strong con­tenders Ger­many and Spain, along with hosts Rus­sia.

Le Graet said French team players un­der Di­dier Deschamps would each get a 150,000 euro ($176,580.00) bonus if “Les Bleus” reach the semi-fi­nals and 280,000 eu­ros for the fi­nal.

Newspapers in English

Newspapers from China

© PressReader. All rights reserved.