Well­ness travel pop­u­lar among white col­lars

Global Times - Weekend - - TRAVEL - Xin­hua

Sip­ping tea on a roof-top ter­race while over­look­ing the forested moun­tains di­rectly be­low and just be­yond, of­fice worker Gao Lili, 29, spent her first day of the week-long Na­tional Day hol­i­day re­lax­ing in the plush O2 lounge, about 400 kilo­me­ters away from the city of Hangzhou.

Once an ar­dent trav­eler, Gao felt fed up with the fa­tigue and crowds of long-dis­tance jour­neys and tourist at­trac­tions.

With a hec­tic work sched­ule wait­ing for her at the end of the hol­i­day, she de­cided to re­fresh her­self through well­ness tourism, which em­pha­sizes trav­el­ing to pro­mote health.

With over 96.5 per­cent of the area cov­ered by forests, the Tongling Moun­tain town­ship in the city of Wen­zhou,East China’s Zhe­jiang Prov­ince, boasts neg­a­tive oxy­gen ions ex­ceed­ing 360,000 per cu­bic cen­time­ter, a gen­uine ideal des­ti­na­tion for many young Chi­nese like Gao.

Dozens of for­est bases de­vel­oped by the well­ness tourism in­dus­try in the city also pro­vide tourists with sup­port­ing ser­vices in­clud­ing health-pre­serv­ing en­joy­ment by tra­di­tional Chi­nese medicine (TCM), Yoga and Tai Chi ex­er­cises, as well as health food se­lec­tions.

“Even the best ma­chine can­not with­stand long-time high-load op­er­a­tions and nei­ther can our bod­ies,” said Gao, who works in an in­ter­net fi­nance com­pany earn­ing around 15,000 yuan ($2,185) per month in Hangzhou, cap­i­tal of Zhe­jiang.

An em­ployee at a ho­tel in Tongling Moun­tain town­ship, Liu Zhuy­ing was also amazed at the in­creas­ing pop­u­lar­ity of the emerg­ing in­dus­try.

The re­gion plans to build 50 well­ness tourism bases, and it is es­ti­mated to re­ceive about 70 mil­lion tourists an­nu­ally by 2020. The to­tal value of out­put will ex­ceed 27 bil­lion yuan by that time.

“In the past, well­ness tourism has been re­lated to older cit­i­zens and their life­styles. But now, more and more young Chi­nese fa­vor in-depth trav­els for the pur­pose of health preser­va­tion,” said Yang Hong­hao, an ex­pert with the China Tourism Academy.

Among the young tourists, white col­lars like Gao will be a ma­jor driv­ing force of the in­dus­try.

Yang noted that there are more than 80 mil­lion white col­lars and about 110 mil­lion peo­ple in the mid­dle class in China. In the mean­time, China has a huge num­ber of sub-healthy peo­ple, which are likely to in­ject strong vi­tal­ity into the well­ness tourism in­dus­try.

“It is a good time to care for your health in the au­tumn and win­ter, and thus, hot springs, moun­taineer­ing and other fea­tured well­ness tourism are ex­pected to be­come a hit,” said Zhao Zhongliang, a lo­cal home tourism op­er­a­tor.

Newspapers in English

Newspapers from China

© PressReader. All rights reserved.