Watch­dog bans out­sourc­ing, rent­ing new me­dia con­tent

Global Times - - Topnews -

China’s new me­dia plat­forms are re­quired to strictly man­age their ed­i­to­rial teams and are for­bid­den from out­sourc­ing, rent­ing or trans­fer­ring their ed­i­to­rial busi­ness, China’s top me­dia reg­u­la­tor said Tues­day.

“New me­dia plat­forms af­fil­i­ated with pub­lish­ers must abide by the same stan­dards as tra­di­tional me­dia, im­ple­ment the cor­rect ori­en­ta­tion of pub­lic opin­ion in ev­ery post and pro­ce­dure, es­pe­cially on their web­sites, Sina Weibo and WeChat,” the State Ad­min­is­tra­tion of Press, Pub­li­ca­tion, Ra­dio, Film and Tele­vi­sion ( SAPPRFT) an­nounced on its web­site.

New me­dia af­fil­i­ated with news pub­lish­ers can­not out­source, rent or trans­fer their web­sites’ ed­i­to­rial busi­ness, the SAPPRFT said.

Those me­dia need to strictly man­age their ed­i­to­rial teams, ver­ify their news through mul­ti­ple sources and only pub­lish sto­ries when the ori­en­ta­tion of pub­lic opin­ion is cor­rect.

On- duty re­porters, edi­tors, de­part­ment heads and chief edi­tors would be held ac­count­able for post­ing unau­tho­rized news re­ports, it said.

The an­nounce­ment also said me­dia ac­counts must not make mis­lead­ing, boast­ful or twisted head­lines by us­ing vague words.

News on ob­scen­ity, gam­bling, vi­o­lence and other con­tent that dam­ages so­cial moral­ity and vi­o­lates na­tional laws are pro­hib­ited from be­ing pub­lished.

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