Paris park to get themed makeover

Global Times - - Mosaic -

Lux­ury goods gi­ant LVMH is to lead a 60 mil­lion euro ($ 72 mil­lion) plan to turn the 157year- old Jardin d’Ac­cli­mata­tion into one of France’s top three amuse­ment parks.

LVMH, which has man­aged the park since 1984, holds an 80 per­cent stake in a part­ner­ship with Com­pag­nie des Alpes, a theme parks and ski re­sorts de­vel­oper.

Paris offi cials last year re­newed LVMH’s con­ces­sion for the 18- hectare Jardin d’Ac­cli­mata­tion in the west of the city, open­ing the way for a ren­o­va­tion of the gar­den and its at­trac­tions. The con­ces­sion con­tract runs for 25 years.

Work will be­gin on Septem­ber 4 and last un­til May 1, 2018 to build 17 new at­trac­tions.

Com­pag­nie des Alpes and LVMH, con­trolled by bil­lion­aire Bernard Ar­nault, want to raise an­nual vis­i­tor numbers to some 3 mil­lion by 2025 from 2 mil­lion at present, which would place it be­hind Dis­ney­land Paris but ahead of Parc As­terix.

In March, Ar­nault had also un­veiled plans to ren­o­vate a dis­used pub­lic build­ing near his Louis Vuit­ton Foun­da­tion which sits next to the park.

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