‘ LOOK WHAT YOU MADE ME DO’

Global Times - - Life -

Tay­lor Swift’s venge­ful new mu­sic video “Look What You Made Me Do,” is smash­ing records on YouTube, gar­ner­ing more than 43 mil­lion views in its first 24 hours of re­lease.

YouTube said on Tues­day it was the big­gest de­but of any video in YouTube his­tory, beat­ing the 36- mil­lion mark set by South Korean singer Psy’s “Gen­tle­man” for that time frame in 2013.

“Look What You Made Me Do,” in which Swift takes aim at those who have at­tacked her pro­fes­sion­ally and per­son­ally in the last 10 years, has been heav­ily scru­ti­nized by fans and en­ter­tain­ment me­dia since it was pre­miered at the MTV Video Mu­sic Awards show on Sun­day.

Swift, 27, who has been ab­sent from award shows and red car­pet events in 2017 af­ter highly pub­li­cized feuds with Kanye West, Kim Kar­dashian and Katy Perry, did not at­tend the cer­e­mony.

YouTube said the video av­er­aged over 30,000 views per minute in its first 24 hours, with hourly views ex­ceed­ing 3 mil­lion. By Tues­day, YouTube views had sur­passed the 53 mil­lion mark.

The mu­sic video starts with Swift crawl­ing out of a grave and declar­ing her old self dead, por­tray­ing a hard­edged artist with noth­ing left to lose.

It ends with the singer re­viv­ing all the per­sonas of her mu­sic ca­reer – from gawky, gui­tar- play­ing 16- yearold to poised Grammy win­ner – and hav­ing them bicker with each other for be­ing fake, pre­tend­ing to be nice and play­ing the vic­tim.

The rap­ping, techno- beat sin­gle is the first from a new Swift al­bum due for re­lease in Novem­ber called Rep­u­ta­tion.

Swift has some way to go be­fore break­ing the all- time YouTube mu­sic video, which is held by Latin singer Luis Fonsi’s 2017 global hit “Des­pac­ito,” which sur­passed the 3 bil­lion mark in early Au­gust.

Pho­tos: IC

Scenes from Tay­lor Swift’s video “Look What You Made Me Do”

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