Ho­tels busted for fake 5-star re­views

Global Times - - Mosaic -

Two guest­house chains have been tem­po­rar­ily shut down by au­thor­i­ties in Yun­nan Prov­ince for gen­er­at­ing fake on­line rat­ings and ha­rass­ing cus­tomers who left neg­a­tive re­views.

The two chains, Fenghua Xueyue Ho­tel and Qinde Kezhan Ho­tel, lo­cated in the pop­u­lar tourist des­ti­na­tion of Li­jiang, made pub­lic apolo­gies for the shady prac­tices fol­low­ing a CCTV ex­pose that prompted an of­fi­cial in­ves­ti­ga­tion.

In the Fri­day re­port, man­agers were ac­cused of us­ing click farms to boost rat­ings on book­ing apps, as well as co­erc­ing guests to delete neg­a­tive re­views ei­ther with bribes or ha­rass­ing calls.

The two chains, which each run around 20 guest­houses, were or­dered to shut down as of Sun­day, Li­jiang au­thor­i­ties posted Sun­day on Sina Weibo.

The two ho­tel chains have been pulled from on­line book­ing plat­forms, the post read.

Both guest­houses re­leased pub­lic apolo­gies Mon­day.

“CCTV re­ported that we de­lib­er­ately deleted low rat­ings and em­ployed a click farm,” read an open let­ter from the man­agers, “and we re­gret it.”

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