Sony apol­o­gizes to par­ents over ‘Pe­ter Rab­bit’ food al­lergy scene

Global Times - - Life -

Sony Pic­tures is un­der fire for a scene in its new Pe­ter Rab­bit film, which crit­ics say triv­i­al­izes food al­ler­gies when a herd of ram­bunc­tious bun­nies weaponize black­ber­ries to gang up on their hu­man neme­sis.

The con­tro­ver­sial se­quence in the pop­u­lar movie shows rab­bits at­tack­ing the movie’s vil­lain, the hu­man char­ac­ter Tom McGre­gor, with the fruits, to which he is al­ler­gic.

Af­ter a berry flies into his mouth, the char­ac­ter at­tempts to in­ject him­self with an EpiPen – but has ana­phy­laxis and crum­ples to the ground.

In an open let­ter to Sony, the Kids with Food Al­ler­gies char­ity ad­mon­ished the film’s “cav­a­lier at­ti­tude” to­wards al­ler­gic re­ac­tions, say­ing “mak­ing light of this con­di­tion hurts our mem­bers be­cause it en­cour­ages the pub­lic not to take the risk of al­ler­gic re­ac­tions se­ri­ously.”

Sony Pic­tures and the film­mak­ers is­sued an apol­ogy Sun­day, say­ing “Food al­ler­gies are a se­ri­ous is­sue. Our film should not have made light of Pe­ter Rab­bit’s arch neme­sis, Mr. McGre­gor, be­ing al­ler­gic to black­ber­ries, even in a car­toon­ish, slap­stick way.”

“We sin­cerely re­gret not be­ing more aware and sen­si­tive to this is­sue, and we truly apol­o­gize,” read the state­ment that cir­cu­lated widely on US me­dia.

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