Spirit Medi­ums

HK Magazine - - GADGETS -

Cam­era nerds, lean in now. Swedish cam­era king Has­sel­blad has just launched a new dig­i­tal cam­era that’s set to rev­o­lu­tion­ize the mar­ket. The is a tiny mir­ror­less cam­era that some­how man­ages to fit a full 50MP medium-for­mat sen­sor into a cam­era body that’s smaller than most every DSLR out there. That means stun­ning qual­ity picture that also beats most every DSLR out there—all weigh­ing in at a com­par­a­tively svelte 725g. Thanks to NASA there are 12 Has­sel­blads cur­rently sit­ting on the Moon, where they’ve cap­tured some of the most iconic images in his­tory. If they’d weighed as lit­tle as the X1D, maybe they would have made the trip back as well. The X1D isn’t re­motely cheap—the body is a hair un­der $70k, and the lenses cost around $18k each—but that price is half what you’d be pay­ing for any of the other Has­sel­blad mod­els, putting it squarely in the “ex­tremely rich am­a­teur” cat­e­gory. The X1D goes on sale in late Au­gust.

has­sel­blad.com/x1d

Has­sel­blad X1D

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