The Re­frame Game

HK Magazine - - PAGE 3 -

New Ter­ri­to­ries West law­maker-elect Ed­die Chu Hoi-dick has been the sub­ject of death threats af­ter al­leg­ing that “gov­ern­ment-busi­ness-land­lord-triad col­lu­sion” was be­hind the scal­ing down of a pub­lic hous­ing project in his con­stituency. Yuen Long ru­ral leader Le­ung Fuk-yuen ob­jected to what he called Chu’s “white ter­ror” tac­tics, say­ing that it wasn’t “col­lu­sion,” but in­stead “co­op­er­a­tion” be­tween those in­volved. See what he did there? Le­ung has skill­fully re­framed the nar­ra­tive to ma­nip­u­late pub­lic per­cep­tion. We want to have a go!

• “Typhoons only show­ing up af­ter work” will be re­framed as: “Weather-gov­ern­ment co­op­er­a­tion.” • We’re ditch­ing “Cul­tural her­itage de­mo­li­tions” for “legacy re­al­lo­ca­tion ini­tia­tives.” • “In­ef­fec­tive gib­ber­ing mass”? Try “Leg­isla­tive Coun­cil.” • “Ram­pant air pol­lu­tion” will be re­coined “value-added at­mo­spheric en­hance­ment.” • “Yawn­ing poverty gap” sounds de­press­ing. Let’s go for “so­cial mo­bil­ity op­por­tu­nity arena.” • “Strong­men who run the city north of Bound­ary Street” will be re­framed as“He­ung Yee Kuk.” • “Col­lu­sion”? Let’s go ahead and re­frame that: “Wel­come to Hong Kong.”

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