So Long, HK!

HK Magazine - - NEWS -

HK Mag­a­zine pub­lished its last is­sue on Fri­day, Oc­to­ber 7. A spokesper­son for South China Morn­ing Post Pub­lish­ers Ltd., which owns HK Mag­a­zine, cited a “volatile ad­ver­tis­ing land­scape” and “di­min­ish­ing prof­itabil­ity” as rea­sons for the clo­sure of the 25-year-old life­style pub­li­ca­tion. In 2013, HK Mag­a­zine’s pub­lisher Asia City Me­dia Group sold the pub­li­ca­tion to the SCMP. Late last year, SCMP was in turn ac­quired by the Alibaba Group. At the time of its clo­sure, HK Mag­a­zine, which was avail­able for free in bars, restau­rants and cafes, had a cir­cu­la­tion of be­tween 30,000-50,000 copies a week. The com­pany has said that HK Mag­a­zine’s so­cial me­dia plat­forms and web­site will be closed, with on­line con­tent mi­grat­ing to SCMP.com.

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