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MAR­I­ANNA POTOCCO Some of Potocco's stand­out de­signs Mar­i­anna Potocco, great-great­grand­daugh­ter of the brand's founder and daugh­ter of the cur­rent pres­i­dent

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ITAL­IAN FUR­NI­TURE BRAND POTOCCO IS THE QUINTESSEN­TIAL fam­ily busi­ness. Es­tab­lished in 1919 by Domenico Potocco, over the course of al­most a cen­tury the com­pany has ex­panded to be­come one of Italy’s de­sign fur­ni­ture brands. We caught up with Mar­i­anna Potocco, part of the fifth gen­er­a­tion to work for the com­pany, at the brand’s Hong Kong launch, in part­ner­ship with Italde­signs.

MY GREAT-GREAT-GRAND­FA­THER STARTED WITH A LIT­TLE work­shop in Man­zano. Ini­tially we were just a sup­plier. My fa­ther be­gan to fo­cus on de­sign and mak­ing the com­pany more in­ter­na­tional.

MY FA­THER AL­WAYS SAID TO ME, WOOD IS OUR SKIN. How­ever, we do work with other ma­te­ri­als, like mar­ble and met­als.

MY GRAND­FA­THER WAS ONE OF THE CO-FOUNDERS of Salone del Mo­bile and we have par­tic­i­pated ev­ery year for the past 57 years. It’s a very im­por­tant part of our her­itage.

WE RE­ALLY BE­LIEVE IN YOUNG DE­SIGN­ERS. I re­ally want to grow with them and to write the his­tory of con­tem­po­rary de­sign to­gether.

POTOCCO’S ETHOS IS CRAFTS­MAN­SHIP. We are a busi­ness, but we are an ar­ti­sanal busi­ness. If you come to our fac­tory, of course you see in­dus­trial machines, but you also see the peo­ple.

意大利傢具品牌POTOCCO是不折不扣的家族生意典範。公司由Domenico Po­toc­co於1919年成立,近一世紀以來業務拓展迅速,成為意大利其中一個頂尖傢具品牌。我們跟從事家族業務的第五代成員Mar­i­anna Po­toc­co在品牌與I­talde­sign­s聯手在香港呈獻產品的活動上細談。

高祖父在MANZANO開設一間小工作室。最初我們只是供應商。爸爸開始以設計為本,讓公司走向國際。

父親常說,木材有如我們的肌膚。但與此同時,我們也常運用其他物料創作,如大理石和金屬。

祖父是米蘭國際傢具展的其中一位合夥創辦人,過去57年來我們每年也有參加,是我們傳統的重要一環。

我們對年輕設計師充滿信心,同時也常跟著名才俊合作,我希望可以伴著年輕設計師成長,跟他們一起寫下當代設計的歷史。

POTOCCO的座右銘就是工藝。我們辦的是生意,同時也是著重工藝技術的業務。當你前來我們公司的工廠,見到的不只是電子機械,也會見到忙著工作和創作的人們。

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