Strike Up the Brand
Branded residential properties come with a seal of assurance for impeccable quality, design and services, writes Richard Warren
Branded homes provide a dash of glamour and a guarantee of quality
Whether it is for outstanding design or five-star concierge service, branded homes offer that extra level of luxury for discerning buyers that goes beyond a well-conceived, comfortable residence.
Yoo, the creative firm founded by the legendary Philippe Starck and property entrepreneur John Hitchcox, is one of the leaders in the field, with any residence bearing the Yoo brand being known for its daring designs. The fashion world has followed suit, with Versace, Armani and Missoni having applied their design instincts to creating interiors and furnishings for new residential schemes that carry their name.
However, the biggest group of entrants into the branded luxury homes market are the international five-star hotels. Their expertise in running restaurants, spas and housekeeping are the kinds of luxuries that high-net-worth buyers consider essential and especially desirable when it includes delivery of Michelin-starred cooking to your door. Buyers who enjoy staying at these hotels look forward to purchasing a home where their chefs, concierges and valets are all on hand. So whether it’s Yoo, Mandarin Oriental or Versace, the existence of a recognisable brand signifies a home that comes with a glamorous and convenient lifestyle.