Into the Wild
The wilderness might not be the first place that comes to mind as the setting for a Cruise collection show—or any fashion show. But as seen in recent years, the industry loves unconventional venues, from museums and chateaux to abandoned factories and cathedrals. So Dior’s Maria Grazia Chiuri was simply following the trend when she launched her first Cruise collection in the Upper Las Virgenes Canyon Open Space Preserve in the Santa Monica Mountains of California. Out with bricks and mortar, she must have thought, and in with an exotic vibe in the great outdoors. What a smart move. Guests were greeted by billowing grey-and-white Dior flags and Dior-branded hot-air balloons, and encouraged to roam the 1,250 hectares reserved for the show. The collection of 60 earthy looks was inspired by the location, with rich wilderness colours and beautiful handcrafted, artisanal touches in the shape of feathers, fringe and fur, and there were references to artist and feminist icon Georgia O’Keeffe. The event had a shamanic yet lavish quality that has never been seen before in the world of couture.