WHER­EVER SHE IS, NET-A-PORTER PRES­I­DENT Ali­son Loeh­nis LOVES NOTH­ING BET­TER THAN TO START HER DAY WITH A RUN

Hong Kong Tatler - - Spotlight -

HOW DID YOU AR­RIVE AT NET-A-PORTER?

I STARTED MY CA­REER AT THE AD­VER­TIS­ING AGENCY SAATCHI & SAATCHI, MOVED ON TO WORK AT DIS­NEY, AND EVEN­TU­ALLY MADE MY WAY INTO FASH­ION WORK­ING AS THE VI­CEPRES­I­DENT OF SALES AND MAR­KET­ING AT BRI­TISH SHIRT BRAND THOMAS PINK. I’VE AL­WAYS WANTED TO BE A CON­SUMER OF THE BRAND OR COMPANY THAT I WORKED FOR, AND WHEN I MET NATALIE [MASSENET], I KNEW IM­ME­DI­ATELY NET-A-PORTER WAS WHERE I WANTED TO BE. I HAVE BEEN A CUS­TOMER FOR SO MANY YEARS AND MY ROLE HERE GIVES ME THE PER­FECT BAL­ANCE OF BUSINESS AND CRE­ATIV­ITY.

HOW DID NET-A-SPORTER COME ABOUT?

SPORTS­WEAR HAS AL­WAYS BEEN A PART OF OUR SITE, BUT WE RE­ALISED THERE WAS AN IN­CREAS­INGLY BIG VOID IN THE MAR­KET FOR HIGH-PER­FOR­MANCE YET STYLISH SPORTS GEAR. OVER THE YEARS, WE HAVE FO­CUSED ON MAK­ING NET-APORTER A LIFE­STYLE BRAND AND A PLACE WHERE CUS­TOMERS CAN COME FOR EV­ERY­THING, FROM READY-TO-WEAR, GOWNS FOR SPE­CIAL EVENTS TO SKIN­CARE AND COS­MET­ICS—SO WHY NOT AC­TIVEWEAR? EX­ER­CISE IS A PART OF OUR CUS­TOMERS’ LIVES AND WE WANT TO OF­FER TH­ESE WOMEN SOME­THING THAT IS FUNC­TIONAL AND THAT THEY WILL EN­JOY WEAR­ING; THERE IS A SENSE OF PRIDE THAT COMES WHILE WORK­ING OUT, A GOOD FEEL­ING.

IS EX­ER­CISE PART OF YOUR DAILY LIFE?

YES. I GREW UP IN A HOUSE­HOLD THAT PLACED IM­POR­TANCE ON EX­ER­CIS­ING AND EAT­ING RIGHT. I RE­MEM­BER MY MOTHER AND I WOULD MAKE WHOLE-WHEAT PAN­CAKES IN THE KITCHEN IN THE MORN­INGS, AND I WOULD RUN ALONG­SIDE MY FA­THER WHILE HE BIKED ON THE WEEK­ENDS. WHEN I WAS LIV­ING IN NEW YORK CITY, I USED TO GET UP AT THE CRACK OF DAWN TO GO TO THE GYM, AND TO THIS DAY I STILL FIND MY­SELF RUN­NING ALMOST EV­ERY MORN­ING. I LOVE START­ING MY DAY OFF WITH A RUN, NO MAT­TER WHERE I AM. IT’S SO EASY; ALL YOU RE­ALLY NEED IS A PAIR OF TRAIN­ERS. I ALSO PICKED UP PI­LATES AND CROSS­FIT RE­CENTLY, WHICH I HAVE COME TO RE­ALLY EN­JOY.

WHAT ARE YOUR WORK­OUT ES­SEN­TIALS?

A PAIR OF NIKE RUN­NING SHOES IS DEF­I­NITELY MY MUST-HAVE. I LOVE THE HIGH-PER­FOR­MANCE SPORTS­WEAR FROM LU­CAS HUGH AND NIKE FOR RUN­NING, AND FALKE ER­GONOMIC SPORT SYS­TEM FOR THE OC­CA­SIONAL CROSS­FIT CLASS OR FOR WHEN I HIT THE GYM.

RUN­AWAY SUC­CESS FROM LEFT: ALI­SON LOEH­NIS; TOP, LEG­GINGS AND TRAIN­ERS BY FALKE ER­GONOMIC SPORT SYS­TEM AND NIKE

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