Bags of Style

The new Fi­amma bag from Sal­va­tore Fer­rag­amo has been cre­ated in mem­ory of a spe­cial lady and in recog­ni­tion of women, their fam­i­lies and in­her­ited lega­cies

Hong Kong Tatler - - Tatler Focus Salvatore Ferragamo -

THE LEGACY OF STYLE EN­DURES WHEN IT FINDS THE HEART OF THE NEXT GEN­ER­A­TION. THE MOST SUC­CESS­FUL FASH­ION CON­TIN­UES TO BE SHAPED BY PRE­VI­OUS GEN­ER­A­TIONS, WHO PRO­DUCED ICONIC DE­SIGNS EM­BRACED BY TO­DAY’S TASTEMAK­ERS.

THE RENOWNED FER­RAG­AMO HOUSE HAS TAL­ENTED CRE­ATIVE DI­REC­TOR MAS­SI­M­IL­IANO GIOR­NETTI AT THE HELM WHO HAS RE­CENTLY BEEN IN­SPIRED BY THE BRAND’S MA­TRI­ARCHS AND IS HON­OUR­ING A ONE- OF- A- KIND PER­SON­AL­ITY IN ITS LAT­EST COL­LEC­TION OF HAND­BAGS. THE FI­AMMA, FROM SAL­VA­TORE FER­RAG­AMO IS NAMED AFTER SAL­VA­TORE’S LATE DAUGH­TER. AS THE HOUSE’S LEATHER AC­CES­SORIES AND SHOE DE­SIGNER FOR NEARLY FOUR DECADES, FI­AMMA FER­RAG­AMO FOUNDED THE ICONIC VARA SHOE, WHICH CON­TIN­UES TO GRACE WOMEN’S FEET, CLEARLY TES­TA­MENT TO ITS TIME­LESS DE­SIGN.

THE FI­AMMA IS MORE THAN A BAG: IT IS A CEL­E­BRA­TION OF ITS NAME­SAKE, A RECOG­NI­TION OF WOMEN AND FAMILES FOR THEIR IN­HER­ITED LEGA­CIES. IT IS ALSO A COM­MEM­O­RA­TION OF THE CRE­ATIVE EN­ERGY FI­AMMA BROUGHT TO HER OWN FAM­ILY AND TO THE FAMILES WHO CON­TINUE TO EM­BODY THAT SPIRIT TO­DAY.

A DIG­I­TAL CAM­PAIGN BY FER­RAG­AMO, SHINES A SPOT­LIGHT ON FE­MALE BONDS THAT CROSS BOR­DERS AND CUL­TURES. THROUGH SHORT FILMS AND IN­TER­VIEWS, EACH POR­TAL BRINGS YOU INTO A PRI­VATE WORLD AT ONCE FA­MIL­IAR AND UNIQUE.

AT FER­RAG­AMO. COM/ FI­AMMA YOU FEEL WEL­COME IN THE FER­TILE EN­VI­RONS OF SAO PAULO WITH HE­LENA BOR­DON AND HER CLOSE FRIENDS, THE SIS­TERS LUCIANA AND MAR­CELLA TRANCHESI. A MO­MENT LATER AND THE BREATHTAKING CAL­I­FOR­NIAN SHORE­LINE PRO­VIDES THE PER­FECT BACK­DROP FOR MARIEL HEM­ING­WAY AND DAUGH­TER LAN­G­LEY FOX HEM­ING­WAY TO CEL­E­BRATE THE HER­ITAGE AND

ORIG­I­NAL­ITY CAR­RIED FOR­WARD BY EACH GEN­ER­A­TION.

IN A CRISP AC­COUNT, FLORA ZETA CHEONG- LEEN, ONE OF CHINA’S BIG­GEST STYLE ICONS WHO’S TREND­SET­TING LEGACY CON­TIN­UES IN HONG KONG, AS SHE IS A DE­SIGNER AND CRE­ATIVE DI­REC­TOR AND HAS BEEN AN AM­BAS­SADOR FOR A NUM­BER FASH­ION HOUSES, RE­CALLS HOW SHE DIS­COV­ERED HER OWN STYLE IN A PARISIAN AWAK­EN­ING. AND FLORA’S DAUGH­TER CLAU­DINE YING DE­SCRIBES HER MOTHER’S DAR­ING NA­TURE AS SHE WIT­NESSED IT AMONG OTHER PAR­ENTS AFTER SCHOOL. “EV­ERY­ONE’S WEAR­ING BEIGE AND THERE GOES MY MOTHER WITH BLONDE STREAKS AND PLEATHER PANTS IN SIX- INCH HEELS.”

BEYOND EACH VI­GNETTE ARE DEEPER POR­TRAY­ALS OF TRUE FASH­ION. IT IS MORE THAN WHAT YOU WEAR, IT IS A SENSE OF SELF AND STRENGTH OF CHARACTER, A SEN­TI­MENT CLAU­DINE HAS TAKEN TO HEART FROM AN EARLY AGE THROUGH HER COM­MIT­MENT TO IM­PROV­ING THE LIVES OF CHIL­DREN.

EM­BRACED BY THOSE WHO CARRY IT, THE FI­AMMA LOV­INGLY CEL­E­BRATES A RICH­NESS OF CHARACTER, KEPT ALIVE BY EACH GEN­ER­A­TION. THE FI­AMMA IS A PER­SONAL DE­SIGN MADE YOUR OWN, EL­E­VAT­ING AN AC­CES­SORY TO A FOUN­DA­TION PIECE CEN­TRAL TO YOUR CHARACTER AND THOSE WHO CAME BE­FORE YOU.

AS WITH EACH COM­PELLING STORY, THE BEAUTY IS IN THE DE­TAILS. THE NAT­U­RAL TOUCH OF THE FI­AMMA ORIG­I­NATES IN ITS VER­SA­TILE DE­SIGN: A RANGE OF FIVE VARI­ANT SIZES. LUX­U­RI­OUS DE­TAILS EXCITE YOUR SENSES FROM THE TOP­STITCHED RIBBED HAN­DLES AND COOL SATIN LIN­ING TO DURABLE AND FUNC­TIONAL FEA­TURES SUCH AS DOU­BLE ZIPS AND A RE­MOV­ABLE, AD­JUSTABLE SHOUL­DER STRAP.

A POCKET WITH A LOCK, SEAM­LESSLY IN­COR­PO­RATED INTO THE HAN­DLE, RE­CALLS THE CLAS­SIC FER­RAG­AMO STYLE AND THE AD­MIRED DE­TAILS OF THE GAN­CIO.

MATCH­ING ANY OC­CA­SION THE FI­AMMA IN­CLUDES A RANGE OF OP­TIONS, SUCH AS A FRINGE EM­BROI­DERED NAPPA, TWO- TONE FOX FUR HAND- STITCHED ONTO AGED SNAKE­SKIN, TWEED WITH DE­GRADE SWAROVSKI CRYS­TALS AND LIZARDSKIN HAN­DLES, OR CALF SKIN WITH OP­U­LENT STINGRAY DE­TAILS.

THE FI­AMMA SUITS THE SEA­SON WITH AN AU­TUM­NAL COLOUR PAL­ETTE OF CO­COA, BLACK, MOSS, AND ROSEWOOD AS WELL AS RICH SHADES OF PLUM, AT­LANTIC, GRAPE, AND A BREEZY NEW BISQUE. WHICH­EVER COLOUR YOU CHOOSE, THE FI­AMMA’S RE­FINED FIN­ISH WILL EN­SURE YOU CAST A GOLDEN SHIM­MER FROM ITS METAL AC­CES­SORIES.

FLORA ZETA CHEONG-LEEN AND HER DAUGH­TER CLAU­DINE YING DIS­CUSS STYLE (LEFT); THE LATE FI­AMMA FER­RAG­AMO, DAUGH­TER OF THE LATE SAL­VA­TORE FER­RAG­AMO AND FOUNDER OF THE ICONIC VARA SHOE (BE­LOW)

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