Natural Magic
THE STARS LOVE NATURAL BEAUTY BRAND FRESH, WHICH HAS JUST LAUNCHED THE RICH AND LUXURIOUS CRÈME ANCIENNE SOFT CREAM
A- list actresses such as Gwyneth Paltrow, Sharon Stone and Halle Berry simply adore the natural beauty products from Fresh— and now there’s another good reason for us all to love this luxurious and effective skincare brand.
Joining Fresh’s extensive range of fragrances and skincare, bodycare and haircare products is Crème Ancienne Soft Cream, part of the Ancienne Collection. It’s a light yet nourishing face cream, with a fast absorbing formula that provides extra hydration and promotes a complexion that looks and feels youthful.
Fresh is the brainchild of husband- and- wife team Lev Glazman and Alina Roytberg, who started with a single boutique in Boston in 1991 and have now taken their business around the world.
“I had long nursed a passion to be involved in the beauty industry,” says Glazman, who became entranced by beauty products when he first visited an airport duty- free shop as a 10- year- old. “When I met Alina, I shared my vision and she loved it— and that’s how we started. There were lots of beauty products around at the time, but we wanted to explore something else, especially making use of traditional remedies.”
Crème Ancienne, which was launched in 2003, is the pillar of the Fresh skincare collection. Manufactured according to the recipe for the world’s first emulsion cream, Crème Ancienne has been hailed as the richest and most luxurious cream on the planet. Glazman and Roytberg spent years researching the best place to make it, finally selected a monastery in the Czech Republic where monks hand- blend the ingredients for small batches of jars.
It took several years to develop Crème Ancienne Soft Cream’s uniquely whipped texture. “The magic of the cream is the way it makes your skin feel,” says Glazman. “Because of its weightless texture, the cream adapts to the skin, providing it with a cushiony, bouncy, firmer and ultimately more youthful texture.”