Nat­u­ral Magic

THE STARS LOVE NAT­U­RAL BEAUTY BRAND FRESH, WHICH HAS JUST LAUNCHED THE RICH AND LUX­U­RI­OUS CRÈME AN­CI­ENNE SOFT CREAM

Hong Kong Tatler - - Fresh Tatler Focus -

A- list ac­tresses such as Gwyneth Pal­trow, Sharon Stone and Halle Berry sim­ply adore the nat­u­ral beauty prod­ucts from Fresh— and now there’s another good rea­son for us all to love this lux­u­ri­ous and ef­fec­tive skin­care brand.

Join­ing Fresh’s ex­ten­sive range of fra­grances and skin­care, body­care and hair­care prod­ucts is Crème An­ci­enne Soft Cream, part of the An­ci­enne Col­lec­tion. It’s a light yet nour­ish­ing face cream, with a fast ab­sorb­ing for­mula that pro­vides ex­tra hy­dra­tion and pro­motes a com­plex­ion that looks and feels youth­ful.

Fresh is the brain­child of hus­band- and- wife team Lev Glaz­man and Alina Royt­berg, who started with a sin­gle bou­tique in Bos­ton in 1991 and have now taken their business around the world.

“I had long nursed a pas­sion to be in­volved in the beauty in­dus­try,” says Glaz­man, who be­came en­tranced by beauty prod­ucts when he first vis­ited an air­port duty- free shop as a 10- year- old. “When I met Alina, I shared my vi­sion and she loved it— and that’s how we started. There were lots of beauty prod­ucts around at the time, but we wanted to ex­plore some­thing else, es­pe­cially mak­ing use of tra­di­tional reme­dies.”

Crème An­ci­enne, which was launched in 2003, is the pil­lar of the Fresh skin­care col­lec­tion. Man­u­fac­tured ac­cord­ing to the recipe for the world’s first emul­sion cream, Crème An­ci­enne has been hailed as the rich­est and most lux­u­ri­ous cream on the planet. Glaz­man and Royt­berg spent years re­search­ing the best place to make it, fi­nally se­lected a monastery in the Czech Repub­lic where monks hand- blend the in­gre­di­ents for small batches of jars.

It took sev­eral years to de­velop Crème An­ci­enne Soft Cream’s uniquely whipped tex­ture. “The magic of the cream is the way it makes your skin feel,” says Glaz­man. “Be­cause of its weight­less tex­ture, the cream adapts to the skin, pro­vid­ing it with a cush­iony, bouncy, firmer and ul­ti­mately more youth­ful tex­ture.”

Fresh uses a monastery in the Czech Repub­lic, where monks hand-blend the in­gre­di­ents for small batches of jars

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