Maria Elena Aprea

Hong Kong Tatler - - Jewellery -

jew­eller BACK­GROUND Maria Elena Aprea comes from the isle of Capri, where the rich and fa­mous have holidayed since Ro­man times. With her sib­lings Gabriele and Costanza, she helms Chante­cler, an Ital­ian jew­ellery brand founded by their fa­ther, Sal­va­tore. While she is also in­volved in the company’s strate­gic de­vel­op­ment, Maria has al­ways been more in­clined to­wards the cre­ative side of things. She per­son­ally at­tends to be­spoke clients and has led Chante­cler’s cre­ative depart­ment since 2002.

DE­SIGN SIG­NA­TURE Em­brac­ing tra­di­tion in work­man­ship while hav­ing a light­hearted at­ti­tude to­wards life, or what the French call joie de vivre, is Chante­cler’s ap­proach to de­sign. The company’s jew­ellery epit­o­mises the nat­u­ral beauty of Capri, in­cor­po­rat­ing vividly coloured gem­stones and in­tri­cately crafted de­tail.

CRE­ATIVE PHI­LOS­O­PHY For Aprea, in­spi­ra­tion comes from ev­ery­where, in­clud­ing peo­ple pass­ing through the streets of Capri. Her lat­est col­lec­tion, Pail­lettes, mim­ics the move­ment of se­quin dresses worn by women who saunter along Via Camerelle, Capri’s de­signer street.

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