Hong Kong Tatler - - Gem Icons -

Born in Bel­gium, Au­drey stud­ied jour­nal­ism but came from a fam­ily that has been in the di­a­mond in­dus­try for four gen­er­a­tions. She moved to Hong Kong 10 years ago and started her own business in 2008.

Au­drey’s line, AS29, is a chic al­ter­na­tive for women seek­ing non-tra­di­tional de­signs they can wear ev­ery day.

“Jew­ellery has be­come more of an ac­ces­sory,” says Au­drey. “Women to­day, es­pe­cially in Asia, are very in­de­pen­dent and they buy their own jew­ellery. I wanted to cre­ate jew­ellery that was af­ford­able, to a cer­tain ex­tent. I de­sign for women who are fash­ion- and trend-ori­ented.”

AS29 veers away from clas­sic de­signs as Au­drey draws in­spi­ra­tion from her day-to-day life and ex­ten­sive trav­els, as well as mag­a­zines and vin­tage jew­ellery books. A doc­tor’s ap­point­ment for her son to get X-rays for an arm in­jury gave her ideas for the ver­te­braestruc­tured Spine col­lec­tion, while a beach hol­i­day in the US was the cat­a­lyst for the wave-like Ocean se­ries. Should a col­lec­tion work par­tic­u­larly well, she will go back to reimag­ine it.

“I be­lieve fine jew­ellery to­day does not have to be worn for a spe­cial oc­ca­sion,” Au­drey says. “On the con­trary, they should be worn all the time.”

Hav­ing spent a decade in Hong Kong, Au­drey loves how easy it is to do business in the city. “This is a very work-ori­ented city where any­thing is pos­si­ble,” she says. “All the re­sources are here and it’s just up to you to pick up the phone and ask for it. And be­ing next to China, where we man­u­fac­ture, is a great ad­van­tage for me.”

Au­drey is also pleas­antly sur­prised by women’s fi­nan­cial in­de­pen­dence. “I’m amazed at what women in Hong Kong buy on their own ac­cord. It is very em­pow­er­ing,” she says. “You cer­tainly don’t see this in Europe.”

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