BANK­ING ON FASH­ION

Hong Kong Tatler - - Contributors -

For­merly an en­gi­neer and banker, Joel Lim de­cided ca­sual photography was not enough and made it his ca­reer. Af­ter stints in Lon­don, he teamed up with sib­ling stylist Jo­lene and shot his first fash­ion ed­i­to­rial for the South China Morn­ing Post Mag­a­zine in Hong Kong. Joel went on to clinch Sam­sung and IE Sin­ga­pore as clients and win the Elle Pho­tog­ra­pher of the Year award in 2010 and 2012. Joel’s am­bi­tion is to cap­ture not only the beauty that fash­ion typ­i­fies, but also its cul­tural and ge­o­graph­i­cal con­scious­ness. This month, he shoots Hong Kong’s Olivia Lee Davies and seven other beau­ties for our an­nual Asia’s Most Stylish fea­ture (p.144).

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