BANKING ON FASHION
Formerly an engineer and banker, Joel Lim decided casual photography was not enough and made it his career. After stints in London, he teamed up with sibling stylist Jolene and shot his first fashion editorial for the South China Morning Post Magazine in Hong Kong. Joel went on to clinch Samsung and IE Singapore as clients and win the Elle Photographer of the Year award in 2010 and 2012. Joel’s ambition is to capture not only the beauty that fashion typifies, but also its cultural and geographical consciousness. This month, he shoots Hong Kong’s Olivia Lee Davies and seven other beauties for our annual Asia’s Most Stylish feature (p.144).