Uni­forms

Hong Kong Tatler - - The Great Debate -

are the most ef­fec­tive way for a school to cre­ate and main­tain a con­sis­tent “brand iden­tity.” For school ac­tiv­i­ties such as mu­sic, sports, public speak­ing and com­pe­ti­tions, stu­dents in uni­form present a much more pro­fes­sional and or­gan­ised im­age, and one that is unique to the school. Fur­ther­more, school uni­forms min­imise the has­sle of de­cid­ing what to wear ev­ery morn­ing. For some­one like my younger daugh­ter, Tiqa, who is ex­tremely fas­tid­i­ous about co­or­di­nat­ing colours, tex­tures and com­fort, it takes at least 15 min­utes to se­lect her out­fit. If we had to do this ev­ery week­day, we would be late to school ev­ery morn­ing. For me, school uni­forms also strengthen mother-daugh­ter bond­ing and con­jure a sense of nos­tal­gia. Ev­ery morn­ing when I look at my two daugh­ters wear­ing uni­forms the same as the one I wore 40 years ago, I im­me­di­ately feel that strong sense of school spirit to­wards my alma mater. It brings back fond mem­o­ries and makes me feel so blessed to have two mini-me’s in my life.

MA IS THE FOUNDER AND CEO OF PR FIRM PRES­TIQUE AND A GRAD­U­ATE OF COLUMBIA BUSI­NESS SCHOOL AND THE UNI­VER­SITY OF CAL­I­FOR­NIA, BERKE­LEY

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