are the most effective way for a school to create and maintain a consistent “brand identity.” For school activities such as music, sports, public speaking and competitions, students in uniform present a much more professional and organised image, and one that is unique to the school. Furthermore, school uniforms minimise the hassle of deciding what to wear every morning. For someone like my younger daughter, Tiqa, who is extremely fastidious about coordinating colours, textures and comfort, it takes at least 15 minutes to select her outfit. If we had to do this every weekday, we would be late to school every morning. For me, school uniforms also strengthen mother-daughter bonding and conjure a sense of nostalgia. Every morning when I look at my two daughters wearing uniforms the same as the one I wore 40 years ago, I immediately feel that strong sense of school spirit towards my alma mater. It brings back fond memories and makes me feel so blessed to have two mini-me’s in my life.
MA IS THE FOUNDER AND CEO OF PR FIRM PRESTIQUE AND A GRADUATE OF COLUMBIA BUSINESS SCHOOL AND THE UNIVERSITY OF CALIFORNIA, BERKELEY