Prada Pa­rade

IN­SIDE THE MIND OF MI­UC­CIA PRADA AND THE BRAND’S GLOBAL EX­HI­BI­TION, PRADA­S­PHERE

Hong Kong Tatler - - Fashion -

Shrine and shop win­dow, nei­ther ret­ro­spec­tive nor fu­tur­is­tic, but of the now, Prada­s­phere docked on the roof of Star Ferry’s Pier 4 in Cen­tral in Novem­ber bear­ing cargo of the most up­lift­ing kind—the work of its head, Mi­uc­cia Prada (known as Mrs), since she took the cre­ative helm of the 101-year-old Mi­lan-based brand in 1978. Prada­s­phere came straight off the boat from Lon­don, where it de­buted in Har­rods in May. “It’s a de­pic­tion of a col­lec­tive, of­ten ex­u­ber­ant, wildly cre­ative de­sign process,” says cu­ra­tor Michael Rock of New York’s 2x4 agency, stand­ing in the VIP lounge against a vel­vet back­drop. It’s also a snazz­ily de­signed show­case of Mrs Prada’s Great­est Hits.

The space is pre­sented like a nat­u­ral his­tory mu­seum, and we tour the Prada aes­thetic. It’s a weighty body of ev­i­dence, too. Be­hind a win­dow la­belled Ori­gins we see au­then­tic arte­facts— travel ac­ces­sories, lug­gage and opera bags from the pe­riod when Mario Prada opened the brand’s first bou­tique in 1913, in Mi­lan’s

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