Travel in Style

AMER­I­CAN BRAND HART­MANN, WITH A HER­ITAGE STRETCH­ING BACK MORE THAN 137 YEARS, MARKS A NEW MILE­STONE WITH ITS FIRST STORE IN FASH­ION WALK, HONG KONG

Hong Kong Tatler - - Beauty -

HIGH- QUAL­ITY AND FUNC­TIONAL TRAVEL GOODS WERE A HART­MANN HALL­MARK WHEN THE COM­PANY WAS ES­TAB­LISHED IN 1877. CON­SUMERS WILL BE ABLE TO SEE THE SAME EM­PHA­SIS ON QUAL­ITY AT THE RE­CENTLY OPENED HART­MANN STORE IN FASH­ION WALK, CAUSE­WAY BAY.

HART­MANN HAS DE­VEL­OPED A REP­U­TA­TION FOR DE­LIV­ER­ING CLAS­SIC, WELL- DE­SIGNED LUG­GAGE, TRAVEL CASES AND FINE LEATHER GOODS THAT HAVE BEEN CAR­RIED BY US PRES­I­DENTS FRANKLIN ROO­SEVELT AND LYN­DON JOHN­SON.

THE BRAND’S PHI­LOS­O­PHY OF “LUG­GAGE SO FINE IT WILL STAND AS A SYM­BOL OF EX­CEL­LENCE” ALSO SAW IT WIN FAVOUR WITH LEG­ENDARY BASE­BALL PLAYER BABE RUTH, AC­TOR JIMMY STE­WART, GOLDEN GLOBE AWARD- WIN­NER SARAH JES­SICA PARKER AND SU­PER­MODEL CINDY CRAW­FORD. THE BRAND’S AS­CENT BE­GAN IN EARNEST IN 1886, WHEN FRANCES CLEVE­LAND, WIFE OF FOR­MER US PRES­I­DENT GROVER CLEVE­LAND, TOOK A HART­MANN TRUNK ON HER HON­EY­MOON.

AS MASS TRAVEL BE­CAME MORE POPULAR, DE­SIGNS WERE ADAPTED TO NEW TRENDS. TO CATER FOR THE IN­CREAS­ING POP­U­LAR­ITY OF CRUISE TRAVEL DUR­ING THE 20TH CEN­TURY, THE COM­PANY PRO­DUCED ITS CUSH­ION TOP WARDROBE COL­LEC­TION, WHICH EN­SURED THAT COAT HANG­ERS STAYED IN PLACE TO MIN­IMISE CLOTHES FROM CREAS­ING.

TO ADAPT TO SHORT­AGES OF METAL DUR­ING THE WORLD WAR II, HART­MANN CRE­ATED A WOODEN FRAME THAT WOULD REV­O­LU­TIONISE SUIT­CASE DE­SIGN. A SEAPACK SUIT­CASE, WITH ITS DURABLE BASS­WOOD FRAME, WAS GIVEN TO BRI­TAIN’S WAR- TIME LEADER WIN­STON CHURCHILL. THE BRAND HAS SINCE BROAD­ENED ITS RANGE TO IN­CLUDE HAND­BAGS, BRIEF­CASES AND BACK­PACKS.

ES­TAB­LISHED BY JOSEPH HART­MANN IN MIL­WAU­KEE,

HART­MANN HAS BUILT A REP­U­TA­TION FOR QUAL­ITY LUG­GAGE AND LEATHER GOODS WITH A STREAM­LINED DE­SIGN

Newspapers in English

Newspapers from China

© PressReader. All rights reserved.