Ori­en­tal Ex­per­tise

Hong Kong Tatler - - Features -

In Asia, among the fam­i­lies with the long­est con­nec­tion to di­a­monds is that of Cheng Yu­tung, who owns the world’s largest jew­ellery brand, Chow Tai Fook. The com­pany traces its ori­gins back to Main­land China, where it was founded in 1929. It opened its first shops in Ma­cau and Hong Kong a decade later, fo­cus­ing ini­tially on gold jew­ellery.

In 1973, Chow Tai Fook started a part­ner­ship with Zlo­towski, which was a “sightholder”—a com­pany au­tho­rised by the De Beers-con­trolled Di­a­mond Trad­ing Com­pany’s (DTC) to pur­chase rough di­a­monds in the strictly reg­u­lated mar­ket. Chow Tai Fook was one of the first re­tail­ers in the re­gion to col­lab­o­rate with DTC, and two decades later Chow Tai Fook it­self be­came a DTC sightholder. In 2009, Chow Tai Fook also be­came a sightholder for Rio Tinto Di­a­monds, which has the world’s only sup­ply of pink di­a­monds. The fol­low­ing year, with a record bid of US$35.3 mil­lion, the com­pany won a 507-carat rough di­a­mond named the Cul­li­nan Her­itage af­ter the area in South Africa where it was dis­cov­ered— also where the world’s largest pol­ished di­a­mond, the 530.2-carat Great Star of Africa, was found. The com­pany plans to un­veil the Cul­li­nan Her­itage 1, a 104-carat D-colour in­ter­nally flaw­less di­a­mond cut from the rough stone, this year. It will be set in a beau­ti­ful master­piece de­signed by a renowned jew­ellery artist whose name is yet to be re­vealed.

“We could not be more ex­cited to be­come part of the Cul­li­nan leg­end and to share the birth of this master­piece with the world,” says Henry Cheng, chair­man of the Chow Tai Fook Jew­ellery Group. “The fin­ished piece will rep­re­sent the full force of our ex­per­tise at ev­ery stage of the process of cre­at­ing di­a­mond jew­ellery—from the sourc­ing of the best rough stones, to their ex­pert cut­ting and pol­ish­ing and, fi­nally, to designing and set­ting them with ex­cep­tional artistry.”

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