Strik­ing a Bal­ance

Hong Kong Tatler - - Cars -

DRIV­ING FORCE BE­HIND LAM­BORGH­INI PRIZES THE BRAND’S DNA

WITH ELEC­TRIC AND HY­BRID POWER RAPIDLY FIND­ING TRAC­TION, LAM­BORGH­INI WON’T BE LEFT BE­HIND. IN THE WORDS OF PRES­I­DENT AND CEO STEPHAN WINKEL­MANN, “IT’S NOT THAT WE ARE NOT THINK­ING ABOUT THIS, IT’S JUST THAT WE DON’T HAVE TO BE THE FIRST ONE TO DO TH­ESE THINGS.” IN FACT, THE MARQUE RE­CENTLY UN­VEILED THE AS­TE­RION LPI 910-4, A CON­CEPT CAR WITH PLUG-IN HY­BRID TECH­NOL­OGY, FOUR-WHEEL DRIVE AND 910 HORSE­POWER.

SINCE HE BE­CAME HEAD OF AU­TO­MO­BILI LAM­BORGH­INI IN 2005, GER­MAN-BORN, ROMERAISED WINKEL­MANN HAS BEEN DRIV­ING IT TO GROW AND MA­TURE WITH­OUT LOS­ING SIGHT OF ITS HER­ITAGE. AL­WAYS PRESENT AT ITS MA­JOR EVENTS, HE WAS IN HONG KONG FOR THE OF­FI­CIAL LAUNCH OF THE HU­RACÁN.

UN­LIKE MOST OF ITS COM­PETI­TORS, LAM­BORGH­I­NIS ARE POW­ERED BY A NOR­MALLY AS­PI­RATED EN­GINE, ES­CHEW­ING THE TREND FOR FORCED IN­DUC­TION. ASKED HOW LONG LAM­BORGH­INI WOULD BE ABLE TO CON­TINUE WITH THIS TYPE OF EN­GINE, WINKEL­MANN SAID, “FOR US, THE CHAL­LENGE IS NOT ONLY IN THE IN­VEST­MENT IN FU­TURE TECH­NOL­OGY, BUT ALSO TO MAIN­TAIN THE RIGHT BAL­ANCE WITH THE DNA OF THE BRAND.”

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