Striking a Balance
DRIVING FORCE BEHIND LAMBORGHINI PRIZES THE BRAND’S DNA
WITH ELECTRIC AND HYBRID POWER RAPIDLY FINDING TRACTION, LAMBORGHINI WON’T BE LEFT BEHIND. IN THE WORDS OF PRESIDENT AND CEO STEPHAN WINKELMANN, “IT’S NOT THAT WE ARE NOT THINKING ABOUT THIS, IT’S JUST THAT WE DON’T HAVE TO BE THE FIRST ONE TO DO THESE THINGS.” IN FACT, THE MARQUE RECENTLY UNVEILED THE ASTERION LPI 910-4, A CONCEPT CAR WITH PLUG-IN HYBRID TECHNOLOGY, FOUR-WHEEL DRIVE AND 910 HORSEPOWER.
SINCE HE BECAME HEAD OF AUTOMOBILI LAMBORGHINI IN 2005, GERMAN-BORN, ROMERAISED WINKELMANN HAS BEEN DRIVING IT TO GROW AND MATURE WITHOUT LOSING SIGHT OF ITS HERITAGE. ALWAYS PRESENT AT ITS MAJOR EVENTS, HE WAS IN HONG KONG FOR THE OFFICIAL LAUNCH OF THE HURACÁN.
UNLIKE MOST OF ITS COMPETITORS, LAMBORGHINIS ARE POWERED BY A NORMALLY ASPIRATED ENGINE, ESCHEWING THE TREND FOR FORCED INDUCTION. ASKED HOW LONG LAMBORGHINI WOULD BE ABLE TO CONTINUE WITH THIS TYPE OF ENGINE, WINKELMANN SAID, “FOR US, THE CHALLENGE IS NOT ONLY IN THE INVESTMENT IN FUTURE TECHNOLOGY, BUT ALSO TO MAINTAIN THE RIGHT BALANCE WITH THE DNA OF THE BRAND.”