Edie Parker

Hong Kong Tatler - - Style -


brand ori­gin

New York

designer's back­ground

was the direc­tor of public re­la­tions for Gucci be­fore launch­ing her la­bel of acrylic clutches and hand­bags. She named the brand af­ter her daugh­ter: “I fig­ured if I made a per­son, I could prob­a­bly make a hand­bag.”

Brett Hey­man

de­sign signatures

the glam­orous US eras of the 1950s and ’60s, her hand­bags are made from tex­tured acrylic in a rain­bow of colours, with pearles­cent and con­fetti fin­ishes.

In­spired by

brand phi­los­o­phy

her de­signs as “play­ful keep­sakes for women to love for­ever and pass down to their daugh­ters.”

Hey­man de­scribes

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