The opening of Graff’s sprawling flagship store in Central defines a period of stellar growth for the jeweller in Asia, writes Emilie Yabut-razon
n the heart of Hong Kong’s business district, dramatic double doors in a multi-layered gold facade lead into Graff ’s elegantly appointed salon in St George’s Building in Central. Graff ’s second store in Hong Kong, and now its flagship store in Asia, is a beacon of light for a brand that has made its mark in jewellery through diamonds of rare and exceptional quality.
Arnaud Bastien, the president and chief executive of Graff Diamonds in Asia, sees the success of the brand as a continuous process of creating opportunities. He explains, “What we offer our clients is a chance to be part of history—stones so rare that you may never have the opportunity to come across them again.” He’s partly referring to the collection that was flown in from London and exhibited at the opening of the Central salon, Graff ’s La Biennale, which features Le Collier Bleu Clockwise from left: Graff’s Le Collier Bleu de Rêve necklace with 10.47-carat fancy vivid blue diamond; Graff’s new flagship store in Central’s St George’s Building; model Jocelyn Luko wears diamond pieces from Graff’s La Biennale collection