Rare Finds

The open­ing of Graff’s sprawl­ing flag­ship store in Cen­tral de­fines a pe­riod of stel­lar growth for the jeweller in Asia, writes Em­i­lie Yabut-ra­zon

Hong Kong Tatler - - Style Watched & Jewellery -

n the heart of Hong Kong’s busi­ness dis­trict, dra­matic dou­ble doors in a multi-lay­ered gold fa­cade lead into Graff ’s el­e­gantly ap­pointed sa­lon in St Ge­orge’s Build­ing in Cen­tral. Graff ’s sec­ond store in Hong Kong, and now its flag­ship store in Asia, is a bea­con of light for a brand that has made its mark in jew­ellery through di­a­monds of rare and ex­cep­tional qual­ity.

Ar­naud Bastien, the pres­i­dent and chief ex­ec­u­tive of Graff Di­a­monds in Asia, sees the suc­cess of the brand as a con­tin­u­ous process of cre­at­ing op­por­tu­ni­ties. He ex­plains, “What we of­fer our clients is a chance to be part of his­tory—stones so rare that you may never have the op­por­tu­nity to come across them again.” He’s partly re­fer­ring to the col­lec­tion that was flown in from Lon­don and ex­hib­ited at the open­ing of the Cen­tral sa­lon, Graff ’s La Bi­en­nale, which fea­tures Le Col­lier Bleu Clock­wise from left: Graff’s Le Col­lier Bleu de Rêve neck­lace with 10.47-carat fancy vivid blue di­a­mond; Graff’s new flag­ship store in Cen­tral’s St Ge­orge’s Build­ing; model Jo­ce­lyn Luko wears di­a­mond pieces from Graff’s La Bi­en­nale col­lec­tion


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