Never Bet­ter

As­ton Martin brings its con­tin­ual-im­prove­ment phi­los­o­phy to the Van­quish and the Rapide S, and shows that the en­tire pack­age can def­i­nitely be greater than the sum of its parts, writes Sean Li

Hong Kong Tatler - - Life -

n the mod­ern world of con­sumerism, it seems that prod­uct cy­cles are get­ting in­creas­ingly short and that peren­nity is be­com­ing more of a chal­lenge. We’re con­stantly sur­rounded by new prod­uct in­tro­duc­tions—and at a much greater pace than be­fore. We’ve barely had time to fa­mil­iarise our­selves with our lat­est ac­qui­si­tions be­fore there’s al­ready an­other it­er­a­tion on the im­me­di­ate hori­zon.

Whether this rate of in­no­va­tion is sus­tain­able from a com­mer­cial stand­point is an­other de­bate en­tirely. But we’ve seen that in­cre­men­tal im­prove­ments, rather than the en­tire pack­age, are of­ten much more valu­able and en­rich­ing in the long run. Take Ap­ple’s iphone; even though it has proven wildly suc­cess­ful, its de­trac­tors will bring up claims of a lack of in­no­va­tion com­pared with its com­peti­tors. Ap­ple’s for­mula has clearly worked, though; a new (or not nec­es­sar­ily so new) prod­uct sys­tem­at­i­cally gen­er­ates

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