Rap of Luxury

Hong Kong Tatler - - Life | Wine -

De­spite his wines be­ing the most ex­pen­sive in the world, the owner of Do­maine de la Ro­manée-conti, Au­bert de Vil­laine, re­cently told the me­dia in Lon­don that he doesn’t like his wine to be a luxury prod­uct. He blamed the sec­ondary mar­ket, such as auc­tions and wine bro­kers, for the high prices of his wines. “We try to avoid the sec­ondary mar­ket,” he told Wine-searcher. “I don’t like it be­cause it puts us in a cat­e­gory of luxury prod­uct where we don’t like to be.” A few days be­fore de Vil­laine’s com­ments, auc­tion house Acker Mer­rall & Con­dit sold six bot­tles of 2005 Ro­manée-conti in Hong Kong for Us$95,613—one of many lots of the es­tate’s wine that sold for thou­sands of dol­lars per bot­tle.

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