Rap of Luxury
Despite his wines being the most expensive in the world, the owner of Domaine de la Romanée-conti, Aubert de Villaine, recently told the media in London that he doesn’t like his wine to be a luxury product. He blamed the secondary market, such as auctions and wine brokers, for the high prices of his wines. “We try to avoid the secondary market,” he told Wine-searcher. “I don’t like it because it puts us in a category of luxury product where we don’t like to be.” A few days before de Villaine’s comments, auction house Acker Merrall & Condit sold six bottles of 2005 Romanée-conti in Hong Kong for Us$95,613—one of many lots of the estate’s wine that sold for thousands of dollars per bottle.