SENSE OF STYLE
Formerly an engineer and banker, Joel Lim decided casual photography was not enough and made it his career. After stints in London, he teamed up with sibling stylist Jolene and shot his first fashion editorial for Hong Kong’s Post Magazine. Joel went on to clinch Samsung and IE Singapore as clients and win the Elle Photographer of the Year award in 2010 and 2012. He gets behind the lens for our Bright Brigade shoot (p.136).