SENSE OF STYLE

Hong Kong Tatler - - Contributors -

For­merly an en­gi­neer and banker, Joel Lim de­cided ca­sual photography was not enough and made it his ca­reer. Af­ter stints in Lon­don, he teamed up with sib­ling stylist Jo­lene and shot his first fash­ion ed­i­to­rial for Hong Kong’s Post Mag­a­zine. Joel went on to clinch Sam­sung and IE Sin­ga­pore as clients and win the Elle Pho­tog­ra­pher of the Year award in 2010 and 2012. He gets be­hind the lens for our Bright Brigade shoot (p.136).

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