What does the opening of the Hong Kong flagship store mean for Bulgari?
From top: Bulgari CEO Jean-christophe Babin; Diva high jewellery watch; Diva earrings with nephrite jade and coral; Musa necklace with fancy sapphires Even though Bulgari has been prominent in Hong Kong for the past two decades, we were missing a presence on the high street, which I would define as Canton Road. It’s the most important high street in the world when it comes to sales potential. All the major luxury names are there. So the opening is a milestone for us. It’s like being on Fifth Avenue in New York, or Ginza in Tokyo, being at the right place in Hong Kong, which is the number one city worldwide in terms of luxury sales.